Vehicle Merchandising Assistant Manager-Lincoln

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we're all a part of something bigger than ourselves. Are you ready to change the way the world moves?

Enterprise Technology plays a critical part in shaping the future of mobility. If you're looking for the chance to leverage advanced technology to redefine the transportation landscape, enhance the customer experience and improve people's lives, this is the opportunity for you. Join us and challenge your IT expertise and analytical skills to help create vehicles that are as smart as you are.

In this position...

The Vehicle Merchandising Assistant Manager is responsible for deeply understanding customer needs and optimizing the presentation, organization, and promotion of our vehicles throughout Lincoln.com to deliver an easy and outstanding shopping experience to meet customer needs during the path to purchase. This role will work with our Business Partners, Software Product Managers, Analytics and Research teams, as well as lead an agency team to execute merchandising strategies and tactics.

This is a hybrid opportunity in our Wagner West and World Headquarters locations and the team normally is onsite 3 days/ week.

The Vehicle Merchandising Assistant Manager is responsible for deeply understanding customer needs and optimizing the presentation, organization, and promotion of our vehicles throughout Lincoln.com to deliver an easy and outstanding shopping experience to meet customer needs during the path to purchase. This role will work with our Business Partners, Software Product Managers, Analytics and Research teams, as well as lead an agency team to execute merchandising strategies and tactics.

What you'll do...

• Be a Subject Matter Expert on vehicle shopping patterns and customer needs

• Gains a deep understanding of current and evolving trends, competitive activity, & technology advancement to inform strategies and tactics

• Collaborate with team members (Business, UX, Software Engineering, Finance, etc.) to translate business goals and end user needs into strategy and tactics to execute that deliver value

• Drives business value daily by pulling, analyzing, and translating web analytics and behavioral data into actionable insights to enhance sales, conversion and customer satisfaction/task completion across Lincoln.com with forecasted values for each to set goals, KPI's, and prioritization

• Clearly identifies pros, cons, issues, obstacles, and dependencies for actions

• Formulates, tests and refines assumptions and hypotheses through user research and testing to refine tactics

• Implements merchandising strategies and tactics including but not limited to: Brand strategy, content strategy, natural search and site search strategy, customer way-finding including navigation and product categorization/filtering, effectively mixing and managing static and dynamic content, leveraging personalization tools, ratings & reviews, building collections and developing seasonal promotions.

• Communicate new capabilities and content strategies supported with facts and data to business stakeholder groups to provide context for change

• Influence cross-functional team members to effect Pricing & Promotional strategy, product catalog enrichment, and advertising/media with data-based recommendations and testing

• Lead a cross-functional agency team to identify and implement strategies, tactics, and creative development

• Collaborative leadership focusing on seeking to understand and solving together

What you'll do...

• Be a Subject Matter Expert on vehicle shopping patterns and customer needs

• Gains a deep understanding of current and evolving trends, competitive activity, & technology advancement to inform strategies and tactics

• Collaborate with team members (Business, UX, Software Engineering, Finance, etc.) to translate business goals and end user needs into strategy and tactics to execute that deliver value

• Drives business value daily by pulling, analyzing, and translating web analytics and behavioral data into actionable insights to enhance sales, conversion and customer satisfaction/task completion across Lincoln.com with forecasted values for each to set goals, KPI's, and prioritization

• Clearly identifies pros, cons, issues, obstacles, and dependencies for actions

• Formulates, tests and refines assumptions and hypotheses through user research and testing to refine tactics

• Implements merchandising strategies and tactics including but not limited to: Brand strategy, content strategy, natural search and site search strategy, customer way-finding including navigation and product categorization/filtering, effectively mixing and managing static and dynamic content, leveraging personalization tools, ratings & reviews, building collections and developing seasonal promotions.

• Communicate new capabilities and content strategies supported with facts and data to business stakeholder groups to provide context for change

• Influence cross-functional team members to effect Pricing & Promotional strategy, product catalog enrichment, and advertising/media with data-based recommendations and testing

• Lead a cross-functional agency team to identify and implement strategies, tactics, and creative development

• Collaborative leadership focusing on seeking to understand and solving together