UX Content Strategist

Blucora Irving , TX 75061

Posted 3 days ago

Blucora has a bold aspiration: we are committed to giving all people the tools needed to lead healthy financial lives - tools often reserved for the wealthy.

We began our journey by bringing together two industry-leading firms to form a foundation in tax-smart investing that is unreplaceable in the industry. TaxAct is an innovative tax software company that helps more than 4 million Americans prepare their own taxes each year. HD Vest is the first firm in the world to make it possible for tax professionals to support clients' wealth management needs (now over $45B for more than 300,000 Americans).

We now turn to the next leg, developing the technological tools that make our vision of financial health for all a reality. Atypical for the financial services industry, we take a contemporary approach to strategy and product development that is founded in user insights, rapid testing and a singular focus on driving end-user value.

Since charting new territory on a daily basis is part of everyone's job at Blucora, we've attracted team members who thrive on the challenge, encourage each other, and are passionately committed to the goal. If you agree that problem- solving is a team sport, and feel energized by a good debate, deep dive research, or a fun night out with colleagues, we might be the right firm for you!

Position Summary

We're on a journey to transform the complicated and jargon-filled experience of taxes into a delightful, engaging and simple to understand conversation. If you're ready for a big challenge that can make a big impact on the financial lives of over 4 million customers, this is the opportunity for you!

  • You'll start with deep customer empathy to understand our customers to create narratives, and journeys.

  • You'll dig into who our customers are and what language they use, then ensure our products speak their language.

  • You'll make the complex simple by communicating in plain language.

  • You'll collaborator across Design, Product, Engineering and Marketing to ensure a consistent voice.

  • You'll be a storyteller at heart who can craft and orchestrate cohesive narratives across touch-points, both in the product, customer care and marketing.

  • You'll be familiar with the development of design systems and language frameworks.

  • You'll be a champion for a content strategy and principles for Voice and Tone to be used consistently across teams.

Essential Duties and Responsibilities

Major responsibilities of the position are listed below. To perform the job successfully, the individual must be able to execute each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Connect customer journey needs with business goals, design direction, and brand guidelines to design content effectively for end-to-end customer experiences.

  • Craft user interface text, conversational UI scripts, product messaging, landing pages, emails, and other project deliverables.

  • Transform complex tax and finance jargon into conversational, approachable language customers love and appreciate.

  • Create and evolve content frameworks and patterns based on design and brand guidelines.

  • Test and validate your content, iterate until it's clear and then see to its roll out to millions of customers.

  • Collaborate with Design, Product, Engineering and Tax Expert partners to create delightful customer experiences.

  • Solicit feedback and contribute constructively to design reviews.

  • Advance a strong point of view, backed up by personal expertise, customer feedback, design rationale, customer data, and industry trends.

  • Drive the vision for product language and content and ensure cohesive product narratives; Document your strategies with guidelines, and establish best practices and strategy principles.

  • Educate cross-functional partners on the role of UX writing and content strategy throughout the product development process.

  • Work on multiple projects at one time, using strong communication skills to manage time and expectations appropriately.

Education and Experience

  • Bachelor's Degree in Communications, Content Strategy, English, Journalism, Creative Writing, Human Centered Design or other area(s) of relevant focus.

  • Up-to-date "Online Portfolio."

  • At least 5 years of experience with digital content strategy and at least 3 years of experience working collaboratively with/on a UX design team(s).

  • 5+ years of experience in content design, content strategy, or related field.

  • Deep knowledge of design principles and methods.

  • Effective communicator, presenter, and negotiator.

  • Excellent verbal and written English skills.

  • Strong organizational and time management skills; ability to adhere to deadlines.

Comprehensive Benefits

We offer a competitive salary, outstanding benefits package that includes medical, dental, vision, life insurance, paid vacation and sick days, paid holidays, tuition reimbursement, and 401(k) with company match.

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, or disability.

Tax Act, Inc is an equal opportunity employer and does not unlawfully discriminate on the basis of race, sex, age, color, religion, national origin, marital status, sexual orientation, veteran status, disability status or any other basis prohibited by federal, state or local law. Tax Act, Inc considers information gathered in the hiring process, including information on this application, confidential, and only shares it on a need-to know basis or as required by law. Please let us know if you need accommodations in order to participate in the application process.

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UX Content Strategist