Description: Directs the development of company digital marketing programs.
Manages the research, analysis, and monitoring of financial, technological and demographic factors, and designs marketing plans to capitalize on market opportunities. Develops awareness and understanding of demand and develops marketing creation initiatives to capitalize on opportunities. Directs overall digital strategy relating to usability, functions/features and customer interface from a marketing perspective.
Develops strategies identifying and creating new content for the company website and works with product, content and/or creative personnel to implement solutions. Oversees management of vendor relationships, digital usage, and trends and forms online content partnerships to promote usage. Represents consumer and marketing point of view, and provides direction to the development team for implementation and testing of all new function/features.
Provides oversight on customer prospect. Provides oversight of digital operations and makes recommendations/solutions to operational issues (e.g. web outages, ensuring web site compliance, etc). May direct advertising programs both online and offline. Selects, develops, and evaluates personnel to ensure the efficient operation of the function.
Contributes to overall department objectives/goals based on global knowledge of industry and organizational strategic issues.
Proactively identifies key business/segment issues.
Creates justification and makes recommendations/decisions on allocation of Digital Marketing resources.
Provides management oversight and serves as subject matter/technical expert on multiple complex business processes.
Presents key strategic findings&recommendations to Health Plan, PMG and other senior leadership.
Hire, assess, coach and develop individual contributor staff; provide consistent orientation; create and model a coaching culture that supports continuous career growth and development at all levels.
Model the competencies of a superior manager; develop career plans.
Provide operational management; mmonitor organization/business performance metrics and act when needed.
Develop a culture of collaboration and accountability between other marketing functions and other key internal partners.
Implement continuous quality improvement programs.
Minimum five (5) years of content/functional experience.
Bachelor's degree in business, marketing, statistics, or related field required.
License, Certification, Registration
Thorough knowledge of policies, practices and systems.
Regularly contributes to the development of new concepts, techniques, and standards.
Considered functional expert in field within KP.
Frequently contributes to the development of new theories and methods.
Employs expertise as a generalist or specialist.
Proven ability to manage and develop resources within area of expertise.
Must be able to work in a Labor/Management Partnership environment.
Minimum seven (7) years of content/functional experience preferred.
Health care industry experience preferred.
Digital technology experience preferred.
Master's degree preferred.
Primary Location: California,Pasadena,East Annex - Parsons 75 N.
Fair Oaks Ave. Scheduled Weekly Hours: 40 Shift: Day Workdays:
Mon, Tue, Wed, Thu, Fri Working Hours Start: 8:00 AM Working Hours End: 5:00 PM Job Schedule: Full-time Job Type: Standard Employee Status:
Regular Employee Group/Union Affiliation: Salaried, Non-Union, Exempt Job Level: Manager with Direct Reports Job Category:
Sales and Marketing Department: Digital Experience Center Travel: Yes, 5 % of the Time
Kaiser Permanente is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status.
External hires must pass a background check/drug screen. Qualified applicants with arrest and/or conviction records will be considered for employment in a manner consistent with federal and state laws, as well as applicable local ordinances, including but not limited to the San Francisco and Los Angeles Fair Chance Ordinances.
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