Google Inc. Mountain View , CA 94035
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the voice of the product and help it grow a loyal consumer base. This means you work with a cross-functional team across sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
The Global Merchandising Team owns content programming within the Play Store across all regions and verticals (Apps, Games, Movies, TV and Books). As a Merchandising Manager for Google Play, you will impact millions of users everyday by owning merchandising efforts end-to-end for the Apps vertical globally. This role focuses on the unique experiences for Devices & Platforms such as Chromebooks, Android Go, Android Wear, Android TV, Android Auto, Augmented Reality and Family destination. You will be the expert on the content and user needs for these emerging platforms. You will work with Merchandisers from other verticals and regions, Business Development on understanding strategic partner needs, and Product and Engineering on supporting new platform capabilities. You will set the strategy for and execute against merchandising and retail promotions while continually analyzing performance metrics and optimizing the user experience. You are able to understand what content is compelling for users and can create editorial focused on top user needs. You are also familiar with content publishing systems. You are an early adopter of new technologies and always curious about new devices, platforms, apps and products. You bring extensive experience in an online or mobile business and have a fanatical devotion to the user. You have superb organization and communication skills along with a track record of beating traffic, conversion and business goals.
Google Play offers music, movies, books, apps and games for your devices, powered by the cloud. Its a Google approach to entertainment, syncing magically across your devices and on the web. As part of the Android and Mobile team, Googlers working on Google Play do everything from engineering our backend systems, to shaping the product strategy, to forming great content partnerships. They make it possible for people to do things like buy an ebook or song on their Android phone, then have it instantly available on their laptop. The Google Play team helps strengthen the overall Android ecosystem by giving developers and partners a premium store where they can reach millions of users.
Set merchandising strategy for these devices and new platforms. Work collaboratively within a cross-functional and international team environment.
Own the merchandising calendars and create apps campaigns and content. Develop user insights, research new and trending apps as well as help test these apps for quality and usefulness.
Create test cases for Merchandising initiatives and document Merchandising processes for different platforms.
Analyze internal data, market research and industry trends to select content to promote and to understand how users are engaging with the recommended apps.
Curate, write and/or edit copy for editorial placements on these devices and platforms, and family destination.
Bachelor's degree or equivalent practical experience.
3 years of experience in a merchandising, marketing or partnerships role for an online commerce or digital content business.
Ability to speak and write English fluently and idiomatically
Experience testing or writing reviews of new devices, apps and/or products.
Deep knowledge and experience of the U.S. market and familiarity with other markets.
Strong analytical skills; ability to analyze research or performance data and apply that analysis to optimize merchandising strategy
Ability to advise on strategies and product requirements to enhance merchandising capabilities
Strong writing skills, particularly in the digital and mobile context
At Google, we dont just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
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