U.S. Wealth Management, Acquisition, Digital Marketing, Paid Channels, Vice President

Jpmorgan Chase & Co. Jersey City , NJ 07097

Posted 2 months ago

We are in search of a proven, performance marketer responsible for driving incremental highquality customer growth for the wealth management business through lead generation, customer acquisition & deepening initiatives.

The Wealth Management business is a focused area of growth for the firm, and this role will be responsible for driving customer acquisition through paid channels and refer-a-friend for all USWM products.

This Vice President will be responsible for developing, implementing, analyzing and reporting on marketing strategies to acquire customers for J. P. Morgan and Chase wealth management offerings. This includes working with product owners to develop growth initiatives through Chase owned properties (Chase.com and Chase mobile app), Email, Display, Paid Search, SEO, Affiliates, and Social Media. The candidate will be responsible for developing and handing off campaign requirements to execution team and creating testing plans to establish learnings to inform offer, universe targeting, creative, conversion funnel improvement testing and understanding how to effectively invest marketing dollars.

The ideal candidate will have an extensive background in digital marketing, have demonstrated innovation in creating new digital marketing strategies and tactics, and have strong execution skills.

The role will require close partnership and integration with segment marketing teams, data & analytics, finance, channel/product owners and the consumer bank and card portfolio growth teams. This is a highlyvisible strategic role with significant interaction with crossfunctional teams and leaders across the firm.

The role will report to the Head of Wealth Management Acquisition and Digital Sales.

Key Responsibilities

  • Collaborate with segment marketing teams and finance partners to establish marketing goals and develop strategic and tactical plans to achieve them

  • Drive data-driven testing discipline and expansion / innovation

  • Track and review campaign performance and generate recommendations based on learnings, established best practices and competitive landscape

  • Act as a subject-matter expert with segment marketing teams, product partners and on cross functional projects

  • Develop & maintain deep understanding of the WM business, customer behaviors and competitive product landscape to understand best practices in the offer, lead generation & direct response marketing discipline

  • Manage multiple initiatives to completion under concurrent, rigorous deadlines in a fast-paced dynamic environment

  • Develop and maintain testing and optimization roadmaps for acquisition marketing across segments and channels

  • Coordinate and execute enhancements and tests with internal Chase teams and third party vendors

  • Work with marketing execution partners on the development of creative assets and a robust creative testing roadmap

  • Develop strategy for channel investment across owned, paid, digital and print channels - building the business case, and optimizing/scaling based on key learnings

  • Responsible for performance reviews of the financial investment, including analyses of budget vs forecast

  • Be a customer advocate - champion consistent and seamless user experiences across all assets and channels


The right person for this role:

  • Is data driven and analytical, while also being a creative thinker

  • Is focused on how marketing drives quantifiable business results

  • Is a fantastic partner who leads through strong collaboration

  • Is highly curious and never settles for good enough

  • Is vigorous and thorough in their management of details

  • Has the proven ability to take initiative, influence others, and achieve results

  • Loves testing, learning, and taking calculated risks

  • Constantly pushes boundaries of "what could be" to drive innovation

  • Always focuses on the big picture, considering impacts outside their given initiatives

Additional Requirements:

  • 4 year degree in Marketing, Advertising, Analytics, or Finance

  • 8+ years of marketing experience with expertise in digital conversion strategies and innovation

  • Financial services industry experience a plus

  • Excels at managing multiple initiatives simultaneously within tight deadlines

  • Strong analytical, problem solving and planning skills, with the ability identify and recommend new opportunities is desired

  • Experience in measurement of media channels to understand efficacy and determine incrementality

  • Working knowledge of content management tools and mobile technology

  • Working knowledge of web analytics and ad serving engines

  • Skilled and comfortable at working in a highly matrixed organization

  • Experienced manager of marketing budgets, forecasts, and expected returns

  • Comfortable with continuously changing priorities

  • Excellent written and verbal presentation skills

  • Highly proficient in Microsoft Excel and Power Point

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
US Wealth Management Inclusive Investing Marketing Manager Vice President

Jpmorgan Chase & Co.

Posted 4 weeks ago

VIEW JOBS 3/24/2021 12:00:00 AM 2021-06-22T00:00 Inclusive Investing Marketing Manager J.P. Morgan Chase & Co. is a leading global financial services firm with assets of more than $2.7 trillion, over 240,000 employees and operations in over 60 countries. It operates across four business segments including Asset & Wealth Management, Corporate and Investment Banking, Commercial Banking and Consumer and Community Banking. The J.P. Morgan Wealth Management business is focused on helping investors achieve their long-term financial goals and comprised of the Chase Wealth Management business, J.P. Morgan Advisors and our digital investing platform. The combined business has ~$400 billion in Assets under Management and ~4,000 advisors who work out of 3,500 branches and 21 offices. Position Overview We are seeking an ambitious Marketing Manager to join the J.P. Morgan Wealth Management inclusive investing marketing team to help us become the firm of choice and serve more underrepresented segments such as female, Black and LatinX clients. This role will partner closely with the Inclusive Investing marketing leader, channel marketers, strategy teams, field managers and communications partners to build and manage tailored marketing programs that will help grow market share and deepen with these client segments. A successful candidate will be: * Deeply committed to and passionate about Diversity and Inclusion * Experienced in developing and executing cross-channel marketing campaigns and programs * A strategic thinker and collaborative partner with proven expertise in executing marketing programs flawlessly * Intellectually curious, data driven and analytical, while also being a creative thinker * Comfortable with rolling up their sleeves, working through complex matrixed organizations * Ruthless about prioritizing high impact efforts aligned with business strategy Key Responsibilities * Develop deep understanding of segment specific consumer insights * Partner with marketing director on developing the comprehensive go-to-market strategy * Work closely with product partners, marketing execution teams, channel marketers and centers of excellence on the development and execution of the marketing programs. Ensure programs are on strategy and schedule. * Manage and maintain the marketing calendar & marketing budget for the team, ensuring a discipled and well-planned approach to the development and execution of marketing programs * Partner with internal communications teams on field engagement and preparedness efforts for new programs * Coordinate required legal and compliance approvals of related project/campaign marketing and communications materials. * Monitor campaign metrics and analyze outcomes of marketing efforts in order to share results, lessons learned and observations for future marketing efforts. * Coordinate with other LOBs as well as corporate teams on firm wide diversity and inclusion efforts * Qualifications * A strong customer focus * Experience in building and implementing large-scale integrated marketing programs * Experienced digital marketer * Strong project management, multi-tasking, leadership skills within a matrixed environment * Creativity and innovation with a focus on constant improvement * The ability to manage multiple initiatives simultaneously and work well in a fast-paced environment * Team player with a positive, can-do attitude; must be comfortable with continuously changing priorities * Excellent written and oral communication skills * Understanding of wealth management industry and core product offerings preferred, though not required * Bachelor's Degree required, Master's Degree preferred. Jpmorgan Chase & Co. Jersey City NJ

U.S. Wealth Management, Acquisition, Digital Marketing, Paid Channels, Vice President

Jpmorgan Chase & Co.