US Senior Marketing Manager, Cardiac Portfolio

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The Position

Senior Marketing Manager, Cardiac Portfolio

A healthier future. It's what drives us to innovate. To continuously advance science and ensure everyone has access to the healthcare they need today and for generations to come. Creating a world where we all have more time with the people we love. That's what makes us Roche.

Who We Are:

Core Lab Marketing is a place for passionate leaders who are determined to make an impact for patients, customers and for the organization. We aspire to deliver better health outcomes for all patients by providing comprehensive solutions to Core Laboratories supporting Integrated Health Networks and Reference Labs. We aspire to deliver on our financial commitments to the organization and to inspire our colleagues towards attainment of our Customer Area and Disease Area Network goals through our leadership and demonstration of an enterprise mindset. The Core Lab team excels at the identification, commercialization and the full end-to-end management of reagent solutions that enable our customers to deliver on their overarching priorities, including improving patient outcomes. We are seeking a marketing professional who is inspired by our vision to improve patient outcomes for those suffering from Cardiometabolic conditions and establish Roche as the market leader in this field.

The Opportunity:

We are seeking an experienced marketing professional who is driven by deep customer insights and driving meaningful and differentiated solutions that bring value for Patients, Cardiologists, Endocrinologists, Internal Medicine Physicians, Laboratorians, Advocacy Organizations, and Payers in the Cardiometabolic therapeutic area, including heart failure, diabetes and other serious conditions. The Senior Marketing Manager for Cardiometabolic is accountable for a comprehensive strategy and marketing plan that drives demand across our Cardiac portfolio and improves patient outcomes.

This role requires strong collaborative skills given the need to partner across multiple business partners - Field Sales, Global Lifecycle Team, Accounts, Medical & Scientific Affairs, Insights, Market Access, Product Management, Advocacy, Training & Development, potential pharma partners, and other key stakeholders. This individual will represent the voice of the customer internally, leading the creation of both strategy and tactics that demonstrate how our products help fulfill unmet needs in the market. This Sr. Marketing manager will also partner with Global Marketing and Product Development teams to inform unmet US needs to help enable the US organization to drive top-line results and attain our Core Lab P&L goals in the short and long term. This position reports to the Clinical Marketing Director for Core Lab.

Job Facts:

• The Senior Marketing Manager for Cardiac reports to the Clinical Marketing Director and serves as a member of the Clinical Marketing Team--a team representing four key disease areas (Neurology, Infectious Disease, Cardiometabolic, and Women's Health)

• Accountable for meeting annual and short-term (90-day) priorities and strategic outcomes for Cardiac within Core Lab Marketing

• Leads Cardiac marketing strategies, tactics and activities, including promotion, positioning, messaging, strategic investments, potential pharma partnerships and sales support

• Balances the cross-functional strategic pursuit of long-term growth with the short term execution needs of sales and other partners

• Leads Integrated Commercial Team and serves as core member of cross-functional cardiac squad

• Leads the development and execution of the Cardiac portfolio marketing plan to create demand and maximize patient, customer, and financial impact. This includes defining key performance indicators (KPIs) critical to driving desired outcomes

• Drives tactical execution and a seamless, well integrated brand message and overall position across multiple marketing platforms

• Evaluates potential to partner with internal/external pharma on strategies to ensure diagnostic marketing strategy enables disease modifying therapy (DMT) utilization

• Partners with key stakeholders to create short and long-term product roadmaps within the Cardiac portfolio (pipeline planning). This includes partnering with Finance and the Customer Insights team to build business cases that support future US investments for Cardiac pipeline assays

• Partners with Reagent Product Marketing team to drive a coordinated approach to product management of tests in the Cardiac portfolio, including launch and in-market execution

• Supports key customer engagements, including medical conferences, IHN visits, 360 events, and City Events in partnership with Clinical Specialists, PM & MSA

• Partners with Medical & Scientific Affairs on the development and execution of the Cardiac Key Opinion Leader plan

• Responsible for managing investment decisions to ensure profitability and maximize return

• Ensures development of compliant and effective promotional tactics and effective pull-through of these tactics. Partners closely with Legal and Regulatory organizations

Who You Are:

(Required Qualifications & Experience)

• Bachelor's degree in Marketing, Sales, or related business or scientific field

• 5 years of marketing or equivalent work experience (i.e. consulting)

Preferred Qualifications:

• Demonstrated proven breadth of experience in the following core competencies: agility, cross-functional collaboration, business & financial acumen, communication, creative mindset, customer engagement, customer insights, leadership, market analysis and stakeholder influence

• Demonstrated proven breadth of experience in strategic marketing, market positioning, messaging and other core marketing capabilities

• Demonstrated proven breadth of experience in strategic execution & management

• Strong written and verbal communication skills with various stakeholders - senior leadership, sales team, advocacy organizations, customers, etc.

• Ability to balance informed decision making with a bias for action

• Embrace and thrive in a fast-paced environment

• Experience marketing to healthcare providers (HCPs)

• Campaign building and omnichannel marketing experience

• Experience partnering with sales organization

• Agency management

• Proven ability to influence without authority, including strong stakeholder management

• Proven enterprise mindset

• Commercial experience within healthcare, diagnostics or pharmaceuticals

• Ability to travel as dictated by business need

Location:

• This position is based onsite in Indianapolis.

• No relocation benefits are provided for this role.

Who we are

At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we've become one of the world's leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.

As a global leader in healthcare, Roche Diagnostics offers a broad portfolio of products, tools and services that help in the prevention, diagnosis and management of diseases like HPV, HIV, hepatitis and diabetes as well as other medical conditions, such as fertility and blood coagulation. These products and services are used by researchers, physicians, patients, hospitals and laboratories worldwide to help improve people's lives.

Roche is an equal opportunity employer and strictly prohibits unlawful discrimination based upon an individual's race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.

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