US Influencer Marketing Manager (Mega Influencers)

The Hut Group Manhattan , NY 10024

Posted 3 weeks ago

About us:

The Hut Group (THG) is one of the world's largest and fastest growing online retailers. We have over a decade of experience building and growing brands in the Beauty and Wellness sectors in over 160 markets worldwide. Our in-house teams create brilliant digital brand experiences built on our bespoke proprietary technology platform, that is used by hundreds of millions of people around the world today. With a world-class business, a proprietary technology platform, and disruptive business model, our ambition is to be the global digital leader.

Our culture is fast-paced and ambitious - we like to move twice as fast, as others believe to be possible. This belief is a fundamental part of the DNA that has supported our incredible growth. Our people are our strength, and we have over 5,000 diverse, smart thinkers across the globe, who are encouraged to think creatively and empowered to turn their ideas into actions.

To support our ambitious growth, we are looking for commercially astute, ambitious individuals, that can bring fresh and innovative thinking to THG, and play a part in driving the Group forward on its truly exciting journey.

About the Division Health

Myprotein, THGs largest brand. You will find an unrivalled passion from the staff in Myprotein, whose dedication over the years have turned it into market leader in multiple territories globally. Myprotein, from production through to PR, is a large single unit working consistently to deliver rapid growth in a fast-moving industry. Innovation, creativity and resourcefulness are common characteristic of the staff across all departments in this ever-expanding team.

About the Role

Working within the Myprotein North America territory team, reporting to the Affiliate Marketing Manager, the Influencer Marketing Manager (Mega Influencers) will work alongside the wider Territory team to recruit and manage influencers with significant reach and visibility (mega influencers/celebrities) as well as develop and manage successful influencer marketing campaigns.

The successful candidate will be a proactive, creative and hardworking individual whos passionate about influencer marketing and social media. S/he will be an excellent communicator with the ability to build solid relationships both internally and externally, as well as having strong analytical, negotiation and organizational skills.

Responsibilities:

  • Research and identification of mega influencers across various categories including fitness, sports, lifestyle and fashion
  • Build and manage high-touch relationships mega influencers, from initial scouting and recruitment to administrative support
  • Part ownership of the Myprotein USA Influencer Database
  • Contribute to creative campaign ideas and strategies to build global brand awareness
  • Use tools including Excel and Google Analytics to analyze and report on influencer performance and provide data-driven guidance to influencers
  • Liaise with Content, Social, Campaign and Digital teams to execute 360 marketing campaigns and amplify influencer coverage
  • Support the PR and global influencer teams with ad hoc tasks, including the organization and management of events

KPIs:

  • Number of influencers onboarded
  • Number of content- and sale-active influencers
  • Revenue generated
  • Timely execution of management responsibilities
Requirements:
  • Degree in Marketing (Preferred but not essential)
  • 2-3 years' experience in Influencer Marketing or Talent Management
  • A passion for health, wellbeing and fitness with an ambition to excel at the intersection of this industry and digital marketing
  • Demonstrable understanding of how influencers can play a key role in building brand awareness and affinity, be integrated in a content strategy and drive commercial value for brands
  • Knowledge of both current and emerging global platforms including but not limited to Instagram, Facebook, YouTube, TikTok etc.
  • Comfortable establishing processes to streamline and scale recurring tasks
  • Outstanding communication, negotiation, presentation and organizational skills
  • A proactive self-starter with a problem-solving attitude and the ability to prioritize and meet deadlines

Benefits:

  • Competitive pay
  • Medical, dental, vision and commuter benefits
  • 401K with company matched
  • Company bonus scheme
  • Employee discounts

Additional Information

Unfortunately, due to the high volumes of applications our opportunities attract, we are sometimes unable to respond to every application. If you haven't heard from us within 14 days of applying, please consider your application to have been unsuccessful on this occasion.

THG is an equal opportunity employer. We prohibit discrimination based on age, color, gender, disability, national origin, race, marital status, religion, sex, sexual orientation, and any other protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace

Requirements

  • Degree in Marketing (Preferred but not essential)
  • 2-3 years' experience in Influencer Marketing or Talent Management
  • A passion for health, wellbeing and fitness with an ambition to excel at the intersection of this industry and digital marketing
  • Demonstrable understanding of how influencers can play a key role in building brand awareness and affinity, be integrated in a content strategy and drive commercial value for brands
  • Knowledge of both current and emerging global platforms including but not limited to Instagram, Facebook, YouTube, TikTok etc.
  • Comfortable establishing processes to streamline and scale recurring tasks
  • Outstanding communication, negotiation, presentation and organizational skills
  • A proactive self-starter with a problem-solving attitude and the ability to prioritize and meet deadlines

Benefits

  • Competitive pay
  • Medical, dental, vision and commuter benefits
  • 401K with company matched
  • Company bonus scheme
  • Employee discounts

Unfortunately, due to the high volumes of applications our opportunities attract, we are sometimes unable to respond to every application. If you haven't heard from us within 14 days of applying, please consider your application to have been unsuccessful on this occasion.

THG is an equal opportunity employer. We prohibit discrimination based on age, color, gender, disability, national origin, race, marital status, religion, sex, sexual orientation, and any other protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace

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US Influencer Marketing Manager (Mega Influencers)

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