Product Marketing Manager Job Description - Cyber & Strategic Risk
Deloitte's US Cyber and Strategic Risk is a diverse team of problem solvers, integrators, and architects on a mission to make the world more trustworthy, resilient and secure and to give confidence and peace of mind through our technology enabled security solutions. Our future-forward approach enables our clients to lead through uncertainty and to drive outstanding and sustainable performance as they navigate a shifting world of risk and opportunity. Continuous learning, collaboration, innovation and impact fuels our entrepreneurial spirit and shapes the way we create and deliver our products, services and solutions, how we engage our clients and alliances, and how we develop and elevate our people. Our marketing team welcomes T-shaped strategists, creatives, analysts, operators and specialists to work together to strengthen our brand position, promote our value and deliver delightful brand experiences for clients.
As Product Marketing Manager, you will own marketing for a portfolio of Cyber & Strategic Risk product/services/solutions, and sit at the intersection of our offerings, sales/GTM and marketing to create buyer-centric and data-informed integrated marketing plans needed to drive demand and engagement. You will leverage data and insights to develop positioning, messaging, narratives and marketing assets that educate and resonate with buyers and equip and energize our sales team and people.
You play the dual role of brand advocate externally and "voice of the customer" internally with focus on accelerating the buyer lifecycle. As a storehouse of knowledge about our clients, the market and our competitive and alliances ecosystem as related to your portfolio, you will collaborate across the organization, representing the marketing team's interests while working with key stakeholders (offering/solution/industry leaders, agencies, etc.) to deliver programs, campaigns and activities.
Lead and manage product marketing for portfolio of products, services and solutions
Develop in-depth knowledge and research about buyer needs, trends and competitor insights to influence roadmap and create messaging that differentiates offerings in market
Develop buyer personas and journeys, and apply across campaigns, marketing collateral and sales materials
Create messaging architecture including narrative, positioning and benefits representing our value and differentiation
Define integrated marketing strategy and plans and execute product launches and BAU campaigns from end-to-end
Audit BAU marketing materials and work with production team and agencies to develop/refresh assets including writing briefs and reviewing assets to ensure pull-through of positioning and messaging strategies
Work with GTM team to develop sales training presentations and other enablement tools that will drive sales motion and cycle.
Drive marketing decisions for brand naming in line with our brand architecture and naming conventions
Be the go-to-source of market feedback for our solutions and sales teams, supporting the improvement of our experiences
Establish processes that facilitate cross-functional collaboration between your portfolio, leaders and enablement teams
Develop campaign KPIs and optimize performance by recommending improvements based on analysis
Generate new marketing ideas to accelerate rate of marketing transformation; develop and pitch business cases for new investments
10+ years of B2B/B2B2C tech, B2B SaaS/enterprise software product marketing experience - a strategist with hands-on execution and strong leadership skills
Strong experience developing positioning, messaging and integrated marketing campaigns, directing the creation of high-impact marketing materials such as one sheets, pitch decks, placemats, battlecards, web page content, white papers, digital content and training materials
Track record of launching new products and marketing new releases for existing products
Demonstrated track record of success - improving the effectiveness of sales teams and developing successful product marketing strategies
Extremely comfortable and adept working in a matrix environment
Strong problem solver with a growth/agile mindset
Strong data analysis, written communication and presentation skills
BS/BA degree required
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Our people and culture
Our diverse, equitable, and inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our client most complex challenges. This makes Deloitte one of the most rewarding places to work. Learn more about our inclusive culture.
From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.
As used in this posting, "Deloitte" means Deloitte Services LP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
Deloitte will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws. See notices of various ban-the-box laws where available.
Requisition code: 42251