US Consumer Digital Analytics Lead

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Apple's Sales organization generates the revenue needed to fuel our ongoing development of products and services. This in turn, enriches the lives of hundreds of millions of people around the world. Our sales team, is in many ways, the face of Apple to our largest customers.

Our Digital team is seeking an Analytics Lead to support our US Consumer Sales team. In this role, you will optimize productivity and maximize the output of this multi-billion dollar business by analyzing performance and identifying tangible opportunities for Apple's eCommerce business at the largest Consumer Electronics retailers in the United States. You will partner closely with our US Consumer Targeting, Customer Experience (CX), Sales, and Finance teams to ensure data and analytics enable high-quality campaigns insights, optimize customer experience, and drive sales decisions across product categories and channel partners. Using your forward-thinking influence, collaboration, and problem solving skills, you will make an impact on Apple's US Consumer business for years to come.

Description

In this role, you will:

• Develop a best-in-class reporting and a benchmarking framework for Apple's US Consumer digital business, working to identify and procure necessary data sources to round out the holistic picture of our digital performance, then manage and improve that framework on a weekly/quarterly basis

• Share CX and Campaigns trends, recommendations, strategies across teams to grow sales

• Support the development and testing of strategic initiatives and playbooks, influencing digital strategy through data

• Enable the sales team to effectively use available tools, metrics, benchmarks, and best practices to meet and exceed growth goals

• Coordinate and drive large cross-functional business reviews to assess the state of our digital business, share opportunities across teams, and solicit leadership feedback on strategic direction

• Research and evaluate business opportunities, audiences, competition to build custom, data driven digital campaigns plans

• Create detailed reports focusing on key KPIs such as traffic, conversion, search keywords, customer journey, campaign ROI - Highlight timelines to maximize each LOB for marketing campaigns

• Recommend campaign budget allocation to create cost effective strategies

• Be able to absorb a large amount of complex and disparate information to build data driven insights and create a compelling story to communicate the possible actions and outcomes to Apple's channel leadership

Minimum Qualifications

• Typically requires a minimum of 8+ years of related experience

• 4+ years recent experience as a financial or data analyst, ideally within a retail, digital advertising, or e-commerce environment.

• Strong understanding of SEO, social media marketing, analytics, and communications

• Deep expertise in analyzing, benchmarking, and optimizing digital sales KPI's, such as: sell-thru, organic/paid traffic, conversion, keyword trends, ad spend metrics, overall market / in-house share, share of voice, content scores, product ratings, returns, pricing/promotions

• Outstanding Excel and presentation-building (e.g. Keynote) skills

• Bachelor's degree or equivalent experience required

Preferred Qualifications

• Expertise in Tableau Desktop and Python/R is a plus

• Ability to recognize business opportunities through data, develop actionable commercial insights, convert insights to strategic recommendations, and present findings in a storytelling format to stakeholders

• Ability to design, plan, and analyze A/B experiments, UX project impact, and customer engagement across digital commerce partners

• Excellent collaboration and relationship building skills with the ability to quickly establish trust, credibility, and influence across a variety of cross-functional and multi-directional partners

• Outstanding communication skills; Ability to simplify complex ideas and effectively tailor approach to technical and non-technical audiences

• Ability to aggregate information from multiple sources to formulate a cohesive strategy or direction

• Resilience, tenacity, and attention to detail

• Master's Degree or MBA is a plus

Pay & Benefits

• At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $131,300 and $197,400, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses - including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.