U.S. Advertising, Associate

Blackrock, Inc. New York , NY 10007

Posted 1 week ago

Description

About BlackRock

BlackRock helps investors build better financial futures. As a fiduciary to investors and a leading provider of financial technology, our clients turn to us for the solutions they need when planning for their most important goals. As of December 31, 2018, the firm managed approximately $5.98 trillion in assets on behalf of investors worldwide. For additional information on BlackRock, please visit www.blackrock.com | Twitter: @blackrock | Blog: www.blackrockblog.com | LinkedIn: www.linkedin.com/company/blackrock.

Job Description:

Responsibilities

  • Bring to market breakthrough multi-media campaigns as part of the U.S. Integrated Marketing Team. Win the hearts, minds, and wallets of the U.S. Financial Advisor and Personal Investor audiences

  • Partner with internal and external agencies on strategy, creative development, channel mix, bidding strategy, performance reporting, and campaign optimization

  • Pilot emerging content formats, including podcasts, animated video, and interactive digital experiences, to delight and engage the Advisor community

  • Pursue endemic partnerships with investor communities, taking current curriculum of traditional advertisements to the next level

  • Push creative strategy to the bleeding edge, continuously achieving new levels of stopping power, ad recall, and conversion

  • Employ rigorous test and learn mindset to measure relevance of content and effectiveness of new distribution tactics; ROI and campaign performance reporting

  • Oversee end-to-end conversion flow, monitor drop off points, and drive improvement road map

  • This is a high visibility role on a high performing team.

Qualifications

  • 3+ years of experience in advertising, branding, and/or user acquisition

  • Design thinker with proven track record of insights-based creative development

  • Digital native with robust knowledge of search, social, display, content; working knowledge of emerging content mediums and tactics

  • Prior experience managing a significant campaign budget, optimizing programmatic performance, and creating executive reports on marketing investment ROI

  • Self-directed performance marketer with strong, results-oriented approach to advertising investments; ability to communicate results effectively to non-Marketing executives

  • Flawless written communication skills required

  • Agency experience or experience managing agencies in an in house role required

  • Experience enabling cross-channel workflows for integrated campaign strategies desired

  • B2B or financial services experience a plus

BlackRock is proud to be an Equal Opportunity and Affirmative Action Employer. We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.


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U.S. Advertising, Associate

Blackrock, Inc.