Urban Outfitters Sr. Analyst - Web Analytics

Role Summary

Urban Outfitters is seeking a Sr. Digital Analytics Analyst to join their Digital Analytics team. The right candidate for this role will possess a balance of quantitative reporting and analytical skills alongside a big-picture strategic curiosity. This position will assist a Sr. Analytics Manager in providing fact-based recommendations, guidance and reporting in areas of marketing channel performance and customer behavior across Web properties and Mobile applications. Additionally, this position will play an integral role in shaping A/B testing strategy and running tests across the UO digital experience. The Sr. Analyst will work closely with partners across business partners in order to nail down designs to run on the site & app and report out on test results.

Role Responsibilities

Reporting & Ad Hocs

• Execute day-to-day analytics requests

• Analyze and interpret business performance data in order to provide recommendations to business partners

• Leverage data from site experience tracking tools (ie Google Analytics) to collect, analyze and report on customer journeys, interactions and touchpoints

• Develop and maintain weekly, monthly, seasonal and annual reports

A/B & Multivariate Testing

• Oversee A/B Testing across all Urban Outfitters digital experiences (Web & App)

• Manage the end-to-end testing calendar, process, and workflow including but not limited to: prioritization, requirements gathering, documentation, design & build, defining KPIs, QA/UAT, execution, analysis, and delivery of results and recommendations to key-stakeholders

• Champion a test-and-learn culture and partner cross-functionally for test ideation and execution

Role Qualifications

• 2+ years of relevant experience on a Digital team, E-commerce highly preferred.

• Must be an exceptional collaborator, with demonstrated success working in an integrated cross-functional team environment.

• Must demonstrate curiosity about the customer, business and data

• Strong communication skills: Ability to listen to the ideas, needs, and requirements of partners and provide effective direction and recommendations is crucial

• Proven experience with Optimization, Personalization, or Testing Tools (SiteSpect, Optimizely, Adobe Target, Dynamic Yield, etc.)

• Experience leveraging visitor behavior data from Site Analytics tools (i.e. Google Analytics, Adobe Analytics, etc.), as well as pulling and utilizing data using SQL

• Familiarity with data visualization tools (ie Tableau)

• Ability to define problems, collect data, establish facts, and draw valid conclusions

• Familiarity with retail business models and ecommerce analytics to drive ROI-positive solutions, a plus

• Excellent oral, written and presentation skills

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The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.