UA Analyst And Campaign Specialist

The Meet Group New Hope , PA 18938

Posted 6 months ago

The Meet Group is seeking an enthusiastic, motivated, and detail-oriented UA Analyst and Campaign Specialist in our New Hope, PA office. This role will work with the marketing team to execute our growth strategy on paid marketing by assisting with user acquisition campaigns. We are looking for a team member who can aggregate and transform data into actionable information, flag outliers, and report on UA partner performance. If you like crunching numbers, consider yourself an excel ninja, are passionate about learning, and want to be part of an innovative team, apply today!

Responsibilities

  • Support the marketing team by reporting on UA spend, install, registration and other post-install metrics across The Meet Group properties.

  • Monitor, analyze, and optimize UA campaigns on a daily basis to help drive quality users to our apps

Identify trends and extract actionable insights from data in order to improve campaign efficiency, flag outliers, investigate data discrepancies, detect fraud, and more.

  • Communicate learnings internally and work with external partners to ensure they are hitting goals.

  • Participate in brainstorming sessions and collaborate with the marketing team on projects.

Requirements

  • Undergraduate degree with 2+ years industry experience.

  • Preferred degree in Statistics, Mathematics, Data Science, Marketing, OPIM or other business or related fields.

  • Data-driven with strong analytical skills and demonstrated ability of performing thorough data analysis.

  • High attention to detail with ability to manage multiple projects simultaneously.

  • Strong interpersonal skills as well as an ability to be very self-managed and to work independently.

  • Self-motivated and intellectually curious with the initiative and "hunger" to learn more.

  • Strong proficiency in Microsoft Excel, Google Sheets, and Google Slides.

  • Knowledge of the mobile app advertising landscape. Familiarity with CTR, CVR, CPI, CPA, ARPU, Retention and LTV is preferred.

  • Direct experience in mobile user acquisition is a plus. Experience with Google Adwords, Facebook, Apple Search Ads and/or Snapchat is a plus.

  • Knowledge of data visualization tools such as Tableau is a plus.

  • Knowledge of Python, Javascript, and/or SQL is a plus.

About The Meet Group

The Meet Group (NASDAQ: MEET) is a leading provider of interactive livestreaming solutions designed to meet the universal need for human connection. Our ecosystem of livestreaming apps enables users around the world to interact through one-to-many livestreaming broadcasts and text-based conversations. Our top apps, MeetMe, LOVOO, Skout, Tagged and Growlr, deliver live interactions and meaningful connections to millions of users daily. Headquartered in New Hope, PA, we have offices in Philadelphia, San Francisco, Dresden, and Berlin. The Meet Group is committed to safety. You can find a description of current safety practices here: https://www.themeetgroup.com/safety-practices/. For more information visit themeetgroup.com, and follow us on Facebook, Twitter or LinkedIn.


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UA Analyst And Campaign Specialist

The Meet Group