Your job is essentially to help uncover juicy insights around the world on a variety of topics and in a variety of ways.
With some projects, you'll be responsible for setting up and executing qualitative research around the world. You'll work with six different strategy teams to help them find recruiters, moderators, collaborators and locations in markets that we may never have been in before, or working with existing vendors in the US and other markets we know well. At the same time, you'll be in charge of helping to develop discussion guides, gathering the stimulus for the research and eventually editing the research videos into small bites of brilliance.
With other projects, your job will be that of a cultural trend guru. Using desk research, your own detective abilities and a variety of powerful tools at our disposal, you'll be tasked with spotting the hottest trends and emerging influencers on a variety of topics, from the latest food concepts in Latin America, to the coolest sneaker trends in China, and more.
Yum! Brands, Inc.