Trade Development Manager, MI

Job Description :

ABOUT THE ROLE

Diageo is a world-class leader in beverage alcohol with an outstanding collection of brands across spirits and beer! Diageo has over 200 outstanding brands - old and new, large and small, global and local, with brands sold in 180 countries at almost every price point, in every category to meet consumer demand.

Diageo is the leading spirit player in every region of the world, highlighting a broad portfolio of both international and local brands. Diageo leads the top two largest spirit brands in the world, Johnnie Walker and Smirnoff, and 20 of the world's top 100 spirit brands. Its portfolio includes Crown Royal, Cîroc and Ketel One vodkas, Captain Morgan, Buchanans, Don Julio, Casamigo's, Tanqueray, Baileys and Guinness!

Purpose

This role will serve as the lead for all touchpoints internally and with broker/distributors. The successful candidate will enable outstanding brand and local marketing activities in market by driving at scale national program deployment.

Will focus on key market-level levers such as national brand programming, strategic account programming, point of sale, VAP, and sampling (where legal). The role will provide leadership, support, communication & coordination at the local level to ensure alignment of activity to help drive the business for key customers via strategic brand initiatives.

Roles and Responsibilities

• Find opportunities for our brands to show up effectively locally with consumers (e.g., festivals, concerts)

• Develop Sampling strategy and work with Business Development to execute

• Encourage, influence and advise the Diageo and Broker/Distributor sales teams in market on the brand strategies, investments, resources, and activities to deploy

• Serve as communication liaison between internal and external partners

• Lead all market activity including but not limited to point of sale, value added packs, sampling events, customer digital excellence, shopper programming

• Ensure Diageo's brands show up in market in a way that is consistent with the brands purpose, target audience and tone

• Partner with Business Development team to ensure Key Performance Indicators success in local market

• Drive exceptional and best in class execution of programs and platforms to deliver market share growth

• Perform budgetary and administrative tasks as needed to support division leadership

ABOUT YOU

Preferred Experience, Skills and Education Requirements

• Bachelor's degree and proven successful experience in Commercial or Marketing

• Strong project management skills

• Strong attention to detail, great communication and interpersonal skills

• Understand current go to market strategy and be passionate about the future/evolution of local activation

• Strong interpersonal skills with experience working across a matrixed organization with multiple partners

• Intermediate to Advanced proficiency in Microsoft Excel and PowerPoint

• Must have strong influencing and negotiation skills

• Strong ability to establish relationships and influence decision making internally and at local key customers

• Successful experience in financial and budget management

Leadership and Dial Up Behaviors

Lean in to our "dial up behaviors" and core values

• Be externally curious

• Collaborate efficiently

• Experiment and learn

• Act decisively

Worker Type :

Regular

Primary Location:

Off Site Michigan

Additional Locations :

Job Posting Start Date :

2024-06-13

Salary Range:

Minimum Salary:

$91500

Maximum Salary:

$152500

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role's primary location.