At The North Face, we push the boundaries of innovation with our product design and development of premier apparel, equipment and footwear to enable and inspire athletes and enthusiasts to Never Stop Exploring. We remain deeply proud to be the first choice of the world's most accomplished climbers, mountaineers, extreme skiers, snowboarders, endurance runners, and explorers. If you have a passion for the outdoors and enjoy a fast-paced environment, this is the place for you!
The Store Manager provides leadership and direction to the store staff and successfully executes company strategies. The primary responsibilities of the Store Manager are to determine and maintain optimal staffing levels, recruit, hire, educate, and motivate a team of brand advocates who in turn inspire the customer. They are responsible for setting the example for customer engagement and selling for their team. They are responsible for maximizing store profitability by controlling expenses, protecting company assets, and by ensuring that store standards and processes for customer care, merchandising, operations, sustainability, and community participation are consistent and well executed.
Store Manager Key Responsibilities:
Sales and Profitability: Maximizes store sales and achieves store sales goals. Measures and monitors sales progress and results against key targets. Leads an environment of productivity by ensuring store staff has the knowledge and skills to meet store goals for sales and customer engagement. Manages labor and payroll expenses to maximize sales and profitability.
Brand Experience/Customer Service: Ensures excellence in customer service in the store by modeling brand specific service standards as well as by monitoring customer feedback and responding to and addressing all customer concerns quickly. Ensures that store team is engaging with each customer to create an authentic brand experience. Leads and inspires customer-centric culture by recognizing and rewarding teams' successes. Ensures that store team is an active brand ambassador within the community through proactively seeking opportunities to engage with the customers and support or participate in community initiatives outside the four walls of the store. Supports store marketing events and grows relationships in the community to generate brand awareness and drive traffic.
Training and Coaching Team: Provides coaching to the store team in the core areas of customer service and engagement, brand identity, product knowledge, and operations. Monitors, evaluates, and executes training programs. Leverages corporate partners to educate staff on product and assortment to enhance selling and customer engagement. Organizes and leads store staff meetings in accordance with brand expectations. Ensures store team receives relevant, timely information, coaching, and feedback that enables their success and growth. Partners with District Manager and/or Human Resources to set performance goals for team for their personal skills development.
Operations: Ensures that all company and store policies and procedures are followed and that the store meets all store audit requirements. Creates and manages store schedules to ensure they support the needs of the business within the allotted labor allowance. Responsible for achieving all financial and operational objectives including expense control, loss prevention, store audits, and weekly reports as required.
Visual Merchandising: Ensures the visual merchandising standards for the store are met. Implements floor-sets and merchandising directives. Communicates with corporate partners regarding merchandise assortment, trends, and needs. Responsible for ensuring that the store's inventory integrity is maintained through proper shipping and receiving procedures and by communicating concerns directly to the District Manager as needed.
Human Resource Management: Attracts, recruits, and hires high caliber talent. Actively maintains a succession plan and, pool of qualified candidates for open positions within the store. Creates and develops a high-performing team of customer focused associates. Responsible for communication and delivery of rewards and recognition programs for the store team. Directs store leadership team on human resource decisions in partnership with District Manager and/or Human Resources. Addresses performance issues and administers progressive discipline when appropriate. Ensures on-going specific and immediate feedback are provided to the team. Oversees the annual performance appraisal process, evaluates staff, and ensures all staff members receive ongoing feedback regarding their performance. Ensures compliance with employee record keeping policies and procedures. Ensures compliance with all HR/Payroll requirements according to established standards and practices including new hires, rehires, position changes, etc. Partners with District Manager and Human Resources and facilitates disciplining and terminating employees when necessary. Maintains the Open Door Policy.
Loss Prevention, Safety, and Compliance: Ensures compliance and adherence to policies and procedures, standards and practices, and company directives. Protects company assets. Ensures compliance with company safety, security, and shrink avoidance policies and programs. Partners with Loss Prevention partners to identify trends and translate strategies into action to meet district and company shrink goals. Reacts quickly to all customer and employee injuries and partners with District Manager and Human Resources immediately.
Professional Conduct: Models behavior that respects the background, experience, and cultural differences of others, while upholding the integrity and values of the VF Corporation and the brand. Promotes an environment that encourages participation, creativity, and learning by sharing best practices and building on the ideas of others.
Store Manager Job Requirements:
Years of Professional Experience: 5-8
Associated Degree (AA) or equivalent from two-year college or technical school preferred but not required; or two years related retail or service-oriented experience and/or training; or equivalent combination of education and experience
Proven ability to meet and exceed sales and profit results
Proven ability to meet business goals by driving results through store team
Proven ability to plan and drive results while balancing shifting priorities
Regularly interacts with the public in an often crowded and noisy interactive store environment
Excellent verbal and written skills and the ability to build, lead, and manage high performing team
Excellent decision making ability in a fast-paced environment
Able to meet performance expectations
Detail orientated and excellent organization skills
Proficient computer skills including word processing, spreadsheets, and software programs
Proven ability in leading the delivery of a high level of customer service in a retail environment
Ability to work a flexible schedule to meet the needs of the business; will require weekends, evenings, and holidays
Operate office equipment and technology (i.e., computers, phones, fax, copier, etc.)
Standing required for entire work shift
Bend, lift, open, and move product up to 50 pounds as needed
Travel (less than 10% of time)