Technical Product Marketing Manager

Trendmicro Irving , TX 75061

Posted 2 months ago


Trend Micro, a global leader in cybersecurity, is passionate about making the world safe for exchanging digital information today and in the future. Artfully applying our XGen security strategy, our innovative solutions for consumers, businesses, and governments deliver connected security for data centers, cloud workloads, networks, and endpoints.

Optimized for leading environments, including Amazon Web Services, Microsoft, and VMware, our layered solutions enable organizations to automate the protection of valuable information from today's threats. Our connected threat defense enables seamless sharing of threat intelligence and provides centralized visibility and investigation to make organizations their most resilient.

With over 6,500 employees in 50 countries and the world's most advanced global threat research and intelligence, Trend Micro enables organizations to secure their connected world.

Duties & Responsibilities

Location: Flexible

Trend Micro is looking for a technical product marketing manager to drive the development of winning positioning in support of key industry standards and against our competition.

The successful candidate will:

  • build a collaborative network across both product and field teams to keep their finger on the pulse of our competition
  • develop competitive positioning vs. key competitors, and enable the field on how to successfully compete.
  • develop an expertise in key industry standards such as the MITRE ATTA&CK framework, and map Trend Micro solutions to these standards
  • collaborate with product management and the rest of the product marketing team to fuel decisions with your product and market expertise
  • create and deliver effective sales enablement training and concise and impactful sales tools

To achieve rapid impact in this position, you will leverage your:

  • history in the cybersecurity market and knowledge of trends
  • hands-on experience with Trend Micro cybersecurity products
  • track record in helping Trend Micro customers understand the value of our products
  • talent for translating technical concepts into plain, easily understood language
  • excellent collaboration, verbal and written communication skills
  • disposition as a self-starter and quick learner with desire to continually learn new tools and technologies
  • high degree of adaptability and energy, coupled with the ability to manage and prioritize multiple projects to take them to successful completion


  • BS degree or combination of: education and technical experience with Trend Micro products

  • Sales Engineering, product management, customer support experience preferred

Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Product Marketing Manager


Posted 2 weeks ago

VIEW JOBS 3/15/2020 12:00:00 AM 2020-06-13T00:00 HMS advances the healthcare system by helping payers reduce costs and improve health outcomes. Through our industry-leading technology, analytics and engagement solutions, we save billions of dollars annually for government and commercial healthcare payers, while helping people live healthier lives. HMS provides a broad range of coordination of benefits, payment integrity, care management and member engagement solutions that move the healthcare system forward. At HMS, you will develop new skills and build your career in a dynamic industry while making a difference in the lives of others. We are seeking a talented individual for a Product Marketing Manager who is responsible for understanding and executing the company's marketing agenda-including business, market, and product strategies-to achieve defined goals. The Product Marketing Manager is responsible for driving demand for the assigned portfolio of solutions in the [healthcare payer] market. This position is responsible for understanding the market and buyers, developing the product marketing strategy and go-to-market plans, crafting differentiating messaging, and producing related deliverables for the Sales, Marketing and Product organizations at HMS. The ideal candidate must be self-motivated, must have demonstrated excellent leadership, collaboration, and business acumen and must have a broad understanding of the overall marketing function. Essential Responsibilities: * Acquire and apply market, competitive, and customer insights to inform marketing plans and provide insights to help guide the solution roadmap and strategy. * Craft value propositions and go-to-market messages with clearly defined differentiators. * Collaborate with product managers, subject matter experts, outside vendors and other team members * Deliver a market point of view with a cross-functional team that articulates the HMS perspective on potential opportunities. * Design robust product launches/re-launches and manage the cross-functional implementation of the plan. * Work collaboratively with other functions to create a go-to-market strategy, messaging, content and campaign plan to drive demand and lead generation activities. * Work with marketing team members to create impactful marketing resources, including case studies, data sheets, whitepapers, FAQs, blog posts, sales presentation decks, etc. * Work with sales team members and other internal stakeholders to provide training on value propositions and product positioning. * Track feedback and monitor industry trends to ensure campaign relevancy, measure performance and adjust marketing accordingly. * Perform other duties as assigned by immediate supervisor or upper management. Knowledge, Skills and Abilities: * Ability to present and communicate ideas clearly and persuasively at all levels to both internal and external audiences * Excellent writing skills * Ability to develop relationships both in person and remotely * Ability to present creative approaches to marketing and business challenges * Ability to effectively manage and challenge employees * Ability to negotiate * Ability to be careful and thorough about detail * Ability to analyze information and use logic to address work-related issues and problems * Ability to exercise independent judgment * Ability to meet deadlines * Ability to manage time effectively * Ability to work proficiently with Microsoft Excel, Word, and PowerPoint * Ability to lead presentations * Ability to work collaboratively in a matrix environment with geographically-dispersed stakeholders * Ability to adapt well to shifting priorities and timelines Work Conditions and Physical Demands: * Primarily sedentary work in a general office environment * Requires occasional standing, walking, lifting, and moving objects (up to 10 lbs.) * Requires manual dexterity to use computer, telephone and peripherals * May be required to work extended hours for special business needs * May be required to travel up to 10% of time based on business needs Minimum Education: * Bachelor's degree in Marketing or equivalent experience Minimum Related Work Experience: * 3-5 years of healthcare IT or other healthcare industry product marketing experience; direct experience with health insurance companies preferred. * Proven experience creating innovative, high impact go-to-market strategies. * Exceptional knowledge of sales, marketing and development processes. * Proficiency in Microsoft Office tools,, Hubspot, and Adobe suite appreciated. * Experience working within an Account-Based Marketing environment appreciated. * Outstanding written and verbal communication skills. * Excellent people skills, including effective presentation skills. * Proven ability to handle multiple projects simultaneously, working under pressures and deadlines to complete assigned tasks. * Ability to effectively manage relationships in a dynamic marketing organization and work well in cross-functional teams. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. EEO including disability/veteran HMS Irving TX

Technical Product Marketing Manager