Technical Marketing

Business Line Description:

• NXP's IoT Segment Marketing team seeks an experienced, innovative, and customer-obsessed Technical Marketing Engineer to reinvent how we market to customers, specifically around the Smart Home

• Home Control Segment. We are driving results through high-value customer and distributor engagements. We seek a candidate who will accelerate innovation in our marketing team.

• The ideal candidate is analytical, enthusiastic, customer-focused, creative, a problem solver, with strong writing skills and good judgment. This role is responsible for developing and executing various customer-focused and data-driven marketing initiatives within the IoT segment and enhancing the customer experience.

Job Summary:

• Be part of the IoT Home Control Segment team within the Secure Connected Edge Business Line, focusing on building and delivering revenues from MPU, MCU, and Connected MCU products.

• Work closely with Product Management, System/Application Engineering, and software R&D teams to bring differentiated solutions to market.

• Understand the Smart Home

• Home Control market, new products, market trends, and the competitive landscape.

• Develop comprehensive short- and long-term revenue forecasts to manage the business and deliver committed revenue and margin plans.

• Develop go-to-market strategies for new and existing products by conducting market research and competitive/TAM/SAM analysis.

• Contribute to developing Market Requirement Documents (MRDs) for new HW/SW solutions to execute short- and long-term roadmap plans.

• Collaborate with IoT marketing managers, Product Management, systems/application engineering teams, regional sales, and FAE teams to consolidate requirements for HW/SW products and drive implementation.

• Support regional sales and FAE teams for customer design-in activities, provide supporting material, and develop solution value propositions to accelerate design wins and revenue growth.

• Provide reference solution requirements for engineering teams to develop enablement platforms to drive revenue generation activities through direct and distribution channels.

• Drive the ecosystem of partners to develop solutions enabling customers to accelerate the introduction of innovative IoT products.

• Create and present high-quality documents and presentations both inside and outside the company. Provide training material to regional sales/support teams and distribution partners.

Key Challenges:

• Work closely with NXP's MPU, MCU, and Connected MCU product management teams and IoT segment leads to generate high-value technical content in support of global sales and distribution channels.

• Deploy technical content broadly for end customer benefit.

• Work at both the strategic level (generating bold and innovative ideas for growth; shaping overall strategy) and the tactical level (measuring and optimizing segment campaigns and solving customer problems).

Cross-Functional Aspects:

• Collaborate closely with NXP's MPU/MCU/Connected MCU product innovation and software teams to drive GTM strategies and partner relationships.

• IoT segment leads deploy strategy into key OEMs and mass market.

• Work with the NXP sales team for customer and distributor engagements.

Job Qualifications:

• BSEE required.

• 5+ years of experience in semiconductor/electronic engineering, marketing, and sales.

• Knowledge of application processor and microcontroller hardware, embedded, and application SW for Smart Home and industry collaboration platforms.

• Ability to create detailed technical requirement documents for product management and engineering teams.

• Ability to develop strategic plans that drive short- and long-term revenue objectives.

• Ability to work closely with regional sales/engineering teams worldwide to fully support customers.

• Hands-on and detail-oriented to bring tasks and issues to resolution quickly and efficiently.

• Agile, flexible, motivated, and committed to the success of the NXP teams.

• Travel as needed to support regional NXP sales and technical teams, meet customers, and attend trade shows.

• Strong communication skills and proficiency in English writing/speaking are a must.

More information about NXP in the United States...

NXP is an Equal Opportunity/Affirmative Action Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, NXP will provide reasonable accommodations for otherwise qualified disabled individuals.