Technical Marketing Content Writer

Rackspace Austin , TX 78719

Posted 7 months ago

OBJECTROCKET TECHNICAL MARKETING CONTENT WRITER

ObjectRocket, a Rackspace owned tech startup, is a leading database-as-a-service management company that helps customers solve database challenges so they can focus on building their applications. We leverage Kubernetes to build and manage a platform that supports open source database technologies. Our team guides clients to the right data solution, acting as an extension of their team to manage their database infrastructure.

TECHNICAL MARKETING CONTENT WRITER

As a technical marketing content writer, you will play a key role in our marketing team and must be passionate about educating our target market and driving engagement by leveraging the right messaging, content formats, and channels. As a seasoned writer, editor, and content marketing manager, you'll be responsible for writing, planning, and executing a content strategy informed by broader marketing and product launch campaigns. The ideal candidate will have the ability to turn technical concepts into relatable and relevant content that satisfies our audience's need to better understand what we do, why it matters, and how it works. The ideal candidate has extensive experience in the technology marketing space and is interested in wearing many hats.

Responsibilities

  • Define the market position within the context of the overall product strategy and develop product positioning and messaging that differentiates our products in the market.

  • Understand and communicate technical subjects in a clear, concise, and engaging manner.

  • Create content to drive leads, customers, feature adoption, awareness, increase market and revenue share and/or other important metrics, while using SEO best practices. Examples include ebooks, blogs, whitepapers, case studies, infographics, guides, landing pages, social media campaigns, advertisements, and company website.

  • Conduct competitor analysis and market research; assist in developing product positioning for key solutions, verticals, messaging frameworks, and research to drive competitive differentiators.

  • Be an expert on CTO buyers, how they buy, and their buying criteria.

  • Work closely with product managers, marketing teammates, and other departments to create effective communications and content that articulate our product's core benefits properly and consistently.

  • Arm sales with the knowledge and tools they need to inform the strategic positioning of the product to customers, partners, and market influencers.

  • Develop, maintain, and strengthen working relationships with content authors, subject matter experts (SME), external vendors, and internal partners.

  • Develop customer-facing presentations, update the website, manage design vendor, and make SEO recommendations based on data from our marketing technology stack

  • Track content performance across multiple channels and report and communicate key learnings.

Qualifications

  • 5-7+ years of experience writing for a technical audience, with a portfolio of white papers, solution briefs, eBooks, blogs, social content, web copy and other content you've written and/or collaborated on

  • Proven track record in developing highly effective product positioning, messaging, sales tools, presentations, and digital marketing content.

  • Strong project and peer management skills, with the ability to own and drive content campaigns and projects from start to finish

  • Experience working in a fast-paced environment that requires multitasking on a variety of different projects

  • BA or BS in journalism, English, or related field and experience

  • Possess a dual-minded approach: You're highly creative and an excellent writer but can also be process-driven and rely on data to make decisions.

  • Experience building audiences either online or offline.

  • Excellent attention to detail both for editing copy and consistency in style and tone across content.

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