Tasting Room Manager - Imagery Estate Winery

An industry leader, The Wine Group is one of the world's foremost producers of award-winning wines across more than 60 wine brands and many winery facilities in California, New York, and Australia. Headquartered in Livermore, California, TWG is an industry innovator when it comes to developing, marketing, and selling wine brands beloved by consumers around the world, including Cupcake, Franzia, Benziger, Imagery, Tribute, 7 Deadly, Cooper & Thief, The Dreaming Tree, Charles Smith Wines, and more. The Wine Group believes in producing wine using sustainable and earth-friendly practices to foster healthy land and agriculture for generations to come. The company demonstrates environmental stewardship through its commitment to clean energy and by ensuring that all its owned vineyards are certified sustainable or biodynamic. To learn more, please visit: www.thewinegroup.com.

JOB SUMMARY

The Tasting Room Manager is responsible for the total customer experience at Imagery Estate Winery Tasting Room, delivering on wine and non-wine sales and club acquisition goals and providing a rewarding work environment and best-in-class service in a high volume, customer-centric environment.

ESSENTIAL FUNCTIONS

• The Tasting Room Manager coordinates all aspects of the Tasting Room and will be expected to be a leader in the following areas:

• Managing and coordinating all daily consumer facing activities on property, including providing various tastings and tours experiences, wine education, tasting room events and staffing

• Driving sales and club acquisition results within all sales and experience venues (i.e., Tasting Room main bar, seated tastings, other on-site tasting spaces and elevated experiences)

• Creating memorable, world-class experiences for all guests via small and large group wine tastings and events, educational experiences, and Wine Club offerings/spaces

• Remaining focused on sales and margin, while not losing focus on excellent customer service and experience

• Recognizing how to match the diverse individual customer types with the customer experiences that will deliver the greatest margin for the company

• Managing monthly inventory process for Tasting Room

• Assembling and developing a high performing staff and providing consistent training, analytics, motivation, and other activities required to drive success

• Working alongside and overseeing staff in the Tasting Room to create a warm, welcoming environment. Set high standards and hold staff accountable to those standards

• Collaborating and working well within the overall retail sales team management to coordinate consumer, Trade, VIP, Wine Club, groups, Tasting Room events and other visits to assure high quality service and successful execution

• Developing and building partnerships within the company, including Benziger Family Winery Tasting Room, Hospitality and Special Events, Direct Sales and Wine Club, Marketing, Retail Merchandising, Winemaking/Production, Accounting, Human Resources, and the community

• Identifying successful strategies and developing and implementing tactical plans to impact change when needed

• Understanding and identifying sales reporting

• Reports to: Sr. Director of Sales and Hospitality

• Reporting to this position: Imagery Estate Winery Tasting Room Full-time Supervisor, Full-time Wine Specialist, Part-Time/Seasonal Wine Specialists, and Part-Time Hospitality Associate Runners

• Meet/Exceed wine and non-wine merchandise sales goals

• Drive volume and margin while managing product mix

• Increase average sales per visitor and average bottle price

• Upsell guests into elevated experiences

• Set annual Tasting Room plans and budgets and participate in monthly budget and benchmarking reviews

• Cultivate a high performing sale organization

• Recruitment, motivation, and training (e.g., sales, promotions, club offerings, experiences)

• Mentor and review Tasting Room staff, addressing complaints and resolving conflicts

• Schedule and conduct regular staff meetings, tastings, seminars, and other events to enhance communication and teamwork

• Develop and implement effective sales incentives, and manage monthly sales commissions, tipping programs and approve club commissions

• Manage an efficient labor budget to include assigning/directing work and managing and mitigating overtime

• Review and approve weekly timecards for direct reports

• Develop effective sales promotions and policies (in conjunction with cross-functional teams)

• Floor promotions and discount policies

• Wine Club and seasonal programs

• Events

• Increase customer acquisition

• Drive Wine Club member acquisition

• Ensure data capture

• Assist with local outreach to drive traffic to Imagery Estate Winery

• Provide referrals to Benziger Family Winery

• Execute best-in-class Wine Club, tasting experiences, and Tasting Room events

• Customer satisfaction and loyalty

• Elevate staff's wine knowledge, specific to Imagery Estate Winery and general wine knowledge

• Ensure sales staff understands and communicates brand messaging

• Ensure appropriate staffing/schedules and communicate schedule to staff

• Retail Operations

• Opening and closing, cash management, etc.

• Manages end of day reporting and ensures safe handling of cash deposits

OTHER FUNCTIONS

• This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for their job. Duties, responsibilities, and activities may change at any time with or without notice.

QUALIFICATIONS

• Must be 21 years of age

• College degree in retail/business management or hospitality, or equivalent experience strongly preferred

• Minimum 3 years of prior relevant experience in a managerial role within retail or hospitality

• Must be available to work weekends, special events and holidays

• Excellent communication, organizational and interpersonal skills are a must

• Superior customer service skills and service driven

• Friendly, positive, and professional disposition when dealing with guests, vendors, and team members

• Demonstrated ability to multi-task, follow-up, and work in a fast-paced environment under pressure

• Must have strong attention to detail

• Pro-active and thorough in completing existing tasks and pursuing new assignments

• Ability to work independently with minimal direct supervision

• Demonstrated reliability, punctuality, and adherence to all safety regulations and operating procedures

• Always maintain a professional appearance

• Enthusiasm for wine and interest in expanding expertise

• Must hold a valid driver's license

PHYSICAL DEMANDS

• Must be able to frequently lift and carry weights of up to 40 pounds at varying frequencies

• Ability to operate various types of machinery to include, but not limited to, lift trucks, hand trucks, dishwashers etc.

• Ability to perform tasks requiring bending, stooping, standing, and twisting in the performance of various tasks

• Ability to stand for long periods of time

• Must be able to drive manual transmission vehicles

COMPENSATION

• Hiring Salary Range Posted: $69,500 - $86,900
• Actual compensation will be based on factors such as experience; skills, knowledge, and abilities; education; and other position related factors

At The Wine Group, we are proud to be an equal opportunity employer and we are committed to an environment of mutual respect, diversity, and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.

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NOTICE TO THIRD PARTY AGENCIES

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.

Other details

• Job Family Hospitality

• Job Function Hospitality

• Pay Type Salary

• Min Hiring Rate $69,500.00

• Max Hiring Rate $86,900.00

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• The Wine Group, 1883 London Ranch Rd., Glen Ellen, California, United States of America