Svp/Evp Digital Strategy

Sourcecode Communications New York , NY 10001

Posted 1 week ago

What began in 2017 as an idea on the back of a napkin has quickly become an award-winning, fastest-growing communications firm working with some big-name consumer and B2B technology brands. At SourceCode, were focused on bringing brains and hustle, humanity and technology, creativity and business intelligence back to public relations.

We fundamentally believe that what engages a brands audiences are the depth and authenticity of the stories they tell. As the PR landscape continues to evolve, we need a leader to help our clients and team navigate the shift in ways we engage consumers. As a Vice President, Digital Strategy, youll have the opportunity to build our approach to channel-agnostic storytelling and amplification. Were looking for a creative leader who has the ability to reveal new opportunities for innovative storytelling and integrated campaigns.

What Youll Do:

  • Business development: net new growth
    • Develop and lead a digital and social media proposition for SourceCode, rooted in paid, earned, shared, and owned media
    • Drive digital thought leadership among SourceCode colleagues and externally, prospect for digital opportunities, lead digital pitches, and support account teams on integrated pitches
    • Develop and deliver presentations to clients and prospects, and upsell digital campaigns to SourceCodes existing clients
  • Client engagement: organic growth on existing client
    • Serve as a senior SourceCode client advisor, providing strategic guidance, demonstrating in-depth knowledge of their business
    • Build a deep understanding of the clients objectives to develop clear business cases around opportunities for engagement in social and digital media
    • Ask questions, listen and synthesize information to identify the critical elements of a task, and understand what constitutes success
    • Lead the development of digital and social strategy for clients, and manage internal and external resources to execute campaigns
    • Youve created and executed digital campaigns, comfortable leading the development of both the strategic foundation and advising on creative components of the campaigns
  • Management responsibility: strong fiscal management
    • Act as the primary lead for all phases of digital account campaigns under the strategic direction of senior management
    • Manage the digital budgets and teams for accounts, with responsibility for organic and new business growth and account service and talent development
    • Understand and implement agency financial policies and procedures and manage agency resource and utilization
    • Work with our head of agency marketing to ensure were walking the walk when it comes to our own digital marketing program and strategies
  • Talent development: building and leading a team of internal colleagues and external suppliers
    • Lead and motivate SourceCode colleagues by promptly reviewing work and providing constructive feedback
    • Provide mentoring and development support to SourceCode colleagues around digital and social engagement
    • Build a network of external vendors to support the activation and delivery of SourceCode campaigns on behalf of clients

Requirements

  • 10+ years of experience in multi-faceted digital digital strategy, communications, content distribution or in a related field in an agency environment
  • Understanding of both consumer and b2b clients and markets, technology industry experience is a must
  • You have experience in managing client campaigns, project managing tasks, workloads and KPIs both for client and commercial success
  • Knowledge and experience of digital strategy, social analytics, community development, content marketing and platforms
  • Youre comfortable interacting with senior clients including C-level stakeholders
  • Track record of winning and growing digital business
  • Ability to inspire and clients and colleagues; mentoring junior teams, modeling behaviors, and ensuring the success of your team is important to you
  • Passionate about technology and/or the mechanics of integrated communications and storytelling, you are fascinated by how brands and consumers interact today
  • Ambitious and driven, you enjoy working through complex challenges and problem solving

Benefits

  • Robust benefits program
  • Unlimited vacation
  • 401k with company match
  • Profit-sharing program
  • Workplace flexibility
  • Professional learning and development allotment
  • Tuition reimbursement
  • 6-month paid parental leave
  • Transit benefits
icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Specialist Digital Marketing & Strategy

Live Nation Entertainment INC

Posted 2 days ago

VIEW JOBS 10/20/2020 12:00:00 AM 2021-01-18T00:00 Job Summary: Title: Specialist, Digital Marketing & Strategy Location: New York, NY OR Los Angeles, CA Reports to: Chief Digital Officer Who are we? Since its founding in 2008, Roc Nation has grown into the world's preeminent entertainment company. We work in every aspect of modern entertainment-with recording artists and producers, songwriters and athletes. Our client list includes some of the world's most recognizable names: from Rihanna, J. Cole, and Big Sean to Kyrie Irving, Todd Gurley, Leonard Fournette, and Robinson Cano. We are a full-service organization, supporting our diverse roster of talent via artist management, music publishing, touring, production, strategic brand development and beyond. We've forged strong partnerships with the world's leading experts in artist management, technology, fashion, and philanthropy, and are redefining the business of entertainment. Who are you? Motivated, driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Roc Nation, our people embrace these qualities, so if this sounds like you then please read on! The Role: Roc Nation, a Live Nation joint venture, is seeking a Specialist, Digital Marketing & Strategy who reports to the Chief Digital Officer and serves as a key member of the Roc Nation Digital Music Team servicing Management clients, Roc Nation socials and general team support. The role will support continued development and growth for a diverse roster of Roc Nation artists. Responsibilities will include executing promotional campaigns, designing and implementing creative marketing plans, facilitating requests between partners, managers and artists & maintaining artist web and social platforms. The Digital Marketing Specialist will be responsible for shaping both digital strategy and the execution of plans, including social media publishing, on a daily basis. Responsibilities: * Community Management: Lead overall strategy and execution of Roc Nation and clients' social marketing including, but not limited to, editorial calendar creation, content creation, community listening & management, optimization of networks, community growth, brand awareness, creative marketing ideas. * Influencer Marketing: Establish relationships and collaborates with brand and personality influencers to increase artist awareness and generate meaningful social growth. Maintain internal database. * Content Development & Marketing: Develop and execute digital marketing and content distribution strategies for Roc Nation, management and publishing clients. Produce and post digital content, including text, images, videos; liaise with artists and managers to develop artist generated content. * Partner Management: Support and manage relationships with key digital accounts; liaise with label distribution partners to execute digital marketing plans and initiatives. * Site and Social Development / Management: Support and manage new artist site builds and launches; maintain and update artist sites, social media profiles & Roc Nation properties. * Reporting and Analysis: Liaison with the Data team to compile and distribute regular reports to internal team; utilize data to evaluate campaign efficacy; evaluate internal and competitive digital campaign performances to determine each promotion's success and areas of opportunity/growth; create reports for artists and external partners. * Other Roc Nation Priority Marketing: Work with Roc Nation's marketing team to execute content release campaigns, tour promotions and support all other company initiatives (e.g. Made in America, lifestyle brands, Sports initiatives). * Team Support: Includes general administrative duties including but not limited to maintaining team calendar, managing client database, preparing meeting agendas and taking meeting notes, preparing presentations and meeting materials, processing and filing invoices, and performing ad-hoc duties as assigned by manager. Qualifications: * Strong oral/written communication skills * An in-depth understanding of social media platforms, industry trends, new technologies and digital music services * 1-3 years experience managing the use of and/or relationships with social platforms * Ability to research, conduct successful outreach & manage an on-going social influencer database * Extensive knowledge of and passion for the music market * Excellent copywriting skills; ability to write under pressure for multiple campaigns & clients simultaneously * The highest attention to detail * Track record building and maintaining strong business relationships * The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible * Bachelor's degree in a related field preferred * Experience running reports and exporting data from Google Analytics, email service providers, CRM and other audio/video/social platforms * Experience working with social management and listening platforms * Experience working with content management systems; especially Wordpress * Knowledge using basic audio, photo and video editing programs If the above description sounds like you and fits your background, apply online at www.livenationentertainment.com/careers to join the Roc Nation and Live Nation Entertainment team today! Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa. EQUAL EMPLOYMENT OPPORTUNITY Roc Nation and Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law. HIRING PRACTICES The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Roc Nation and Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Roc Nation and Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms. Note - Roc Nation benefits and policies differ from Live Nation. Live Nation Entertainment INC New York NY

Svp/Evp Digital Strategy

Sourcecode Communications