Svp/Evp Digital Strategy

Sourcecode Communications New York , NY 10001

Posted 1 week ago

What began in 2017 as an idea on the back of a napkin has quickly become an award-winning, fastest-growing communications firm working with some big-name consumer and B2B technology brands. At SourceCode, were focused on bringing brains and hustle, humanity and technology, creativity and business intelligence back to public relations.

We fundamentally believe that what engages a brands audiences are the depth and authenticity of the stories they tell. As the PR landscape continues to evolve, we need a leader to help our clients and team navigate the shift in ways we engage consumers. As a Vice President, Digital Strategy, youll have the opportunity to build our approach to channel-agnostic storytelling and amplification. Were looking for a creative leader who has the ability to reveal new opportunities for innovative storytelling and integrated campaigns.

What Youll Do:

  • Business development: net new growth
    • Develop and lead a digital and social media proposition for SourceCode, rooted in paid, earned, shared, and owned media
    • Drive digital thought leadership among SourceCode colleagues and externally, prospect for digital opportunities, lead digital pitches, and support account teams on integrated pitches
    • Develop and deliver presentations to clients and prospects, and upsell digital campaigns to SourceCodes existing clients
  • Client engagement: organic growth on existing client
    • Serve as a senior SourceCode client advisor, providing strategic guidance, demonstrating in-depth knowledge of their business
    • Build a deep understanding of the clients objectives to develop clear business cases around opportunities for engagement in social and digital media
    • Ask questions, listen and synthesize information to identify the critical elements of a task, and understand what constitutes success
    • Lead the development of digital and social strategy for clients, and manage internal and external resources to execute campaigns
    • Youve created and executed digital campaigns, comfortable leading the development of both the strategic foundation and advising on creative components of the campaigns
  • Management responsibility: strong fiscal management
    • Act as the primary lead for all phases of digital account campaigns under the strategic direction of senior management
    • Manage the digital budgets and teams for accounts, with responsibility for organic and new business growth and account service and talent development
    • Understand and implement agency financial policies and procedures and manage agency resource and utilization
    • Work with our head of agency marketing to ensure were walking the walk when it comes to our own digital marketing program and strategies
  • Talent development: building and leading a team of internal colleagues and external suppliers
    • Lead and motivate SourceCode colleagues by promptly reviewing work and providing constructive feedback
    • Provide mentoring and development support to SourceCode colleagues around digital and social engagement
    • Build a network of external vendors to support the activation and delivery of SourceCode campaigns on behalf of clients


  • 10+ years of experience in multi-faceted digital digital strategy, communications, content distribution or in a related field in an agency environment
  • Understanding of both consumer and b2b clients and markets, technology industry experience is a must
  • You have experience in managing client campaigns, project managing tasks, workloads and KPIs both for client and commercial success
  • Knowledge and experience of digital strategy, social analytics, community development, content marketing and platforms
  • Youre comfortable interacting with senior clients including C-level stakeholders
  • Track record of winning and growing digital business
  • Ability to inspire and clients and colleagues; mentoring junior teams, modeling behaviors, and ensuring the success of your team is important to you
  • Passionate about technology and/or the mechanics of integrated communications and storytelling, you are fascinated by how brands and consumers interact today
  • Ambitious and driven, you enjoy working through complex challenges and problem solving


  • Robust benefits program
  • Unlimited vacation
  • 401k with company match
  • Profit-sharing program
  • Workplace flexibility
  • Professional learning and development allotment
  • Tuition reimbursement
  • 6-month paid parental leave
  • Transit benefits
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