SVP - Senior Director Of Marketing And Business Development

POSITION TITLE: SVP - Senior Director of Marketing and Business Development

LOCATION: Watkinsville, Georgia

DEPARTMENT: Marketing

REPORTS TO: Chief Banking Officer

SUPERVISOR TO: Marketing and Business Development Teams

EMPLOYMENT TYPE: Full-Time

STATUS: Exempt

DEPARTMENT | ROLE DESCRIPTION:

This role manages and promotes the Oconee State Bank brand. They strive to keep OSB top of mind of our customers, soon to be customers, centers of influence, and communities.

The Senior Director of Marketing and Business Development is the leader for our marketing and business development teams. This person is responsible for the development, management, and coordination of the bank's marketing strategy, communications, sales, business development and community relations activities.

RESPONSIBILITIES (INCLUDING BUT NOT LIMITED TO):

• Develop, articulate, and execute the overall strategy aligned with the company's business objectives, while driving brand positioning, differentiation, and brand equity to enhance market share and brand awareness

• Act as a brand ambassador, representing the company's values and maintaining consistent brand identity across all touchpoints

• Determine, measure, monitor, and report KPIs

• Utilize the most beneficial platforms, while maintaining stewardship of the bank's resources

• Develop and implement strategic plans that align with the company's business objectives and collaborate with different teams to develop and implement product specific plans to insure success of marketing and business development initiatives

• Ensure the team delivers effective campaigns to generate leads, cross sell existing customers, increase brand awareness, and drive sales growth

• Create and Manage budgets, allocate resources effectively, and optimize marketing and business development spends to achieve maximum ROI

• Collaborate with different teams to develop and implement product specific plans to insure success of marketing and business development initiatives

• Lead business development efforts related to the customer journey and experience to expand and retain businesses while create raving fans of OSB

• Strategically engage with our community events to drive sales opportunities

• Lead and mentor a team of marketing and business development professionals, providing guidance, feedback and support to drive excellence in marketing and sales execution through the L.E.A.D model

• Oversee the creation of captivating collateral, including brochures, flyers, newsletters, advertisements, press releases, and digital content. Execute comprehensive marketing campaigns, including web, email, print, television, radio, and out-of-home advertising.

• Optimize multi-channel efforts to reach target audiences effectively through all relevant platforms

• Monitor and analyze market trends, consumer insights, data analytics, and competitor activities to identify growth opportunities and maintain a competitive edge

• Lead strategic partnerships and collaborations with external agencies, vendors and influencers to amplify brand reach and awareness

• If you have read this far and are excited about the opportunity, along with completing an application of employment, send a 2 minute video to creatingremarkable@oconeestatebank.com and explain why you are the perfect person for the job.

• Other duties as assigned

• Work location is flexible within commuting distance of our Georgia market areas

EXPERIENCE | QUALIFICATIONS:

MINIMUM YEARS OF EXPERIENCE

• 10+ years of marketing, business development, or related experience

MINIMUM QUALIFICATIONS

• A bachelor's degree in business administration, marketing, or an equivalent field

• 10-15 years of experience as a marketing officer or an equivalent senior marketing leadership role

• Proven track record of developing, managing and executing wide-ranging marketing campaigns across B2B and B2C verticals in a diverse geography

• Proficiency in public relations, business development strategies, customer experience enrichment, analytics, and data-led marketing

• Excellent leadership and team management skills, with the ability to inspire, mentor, and develop marketing professionals

• Exceptional communication and interpersonal skills to collaborate with cross-functional teams, senior executives, and external stakeholders

• Strong analytical and problem-solving abilities, with the capacity to leverage data and insights for informed decision-making

PREFERRED QUALIFICATIONS

• Detail oriented

• Organized and adaptable

• Ability to meet competing deadlines

• Exceptional written and verbal communication

• Leadership skills

COMPUTER / SOFTWARE EXPERIENCE REQUIREMENTS

• Experience with Microsoft Suites products

• Proficiency in social media platforms

• Canva and other design software