Svp, Multicultural And Content Strategy, ABC News

Disney New York , NY 10007

Posted 2 months ago

Job Description:

The Senior Vice President, Multicultural and Content Strategy partners with leaders across ABC News platforms to strengthen our brand with diverse audiences, consumers, viewers and distribution partners. Leading outreach and market research, this role creates strategies that drive multicultural content, consumer and viewer growth and engagement for the ABC News businesses. The incumbent will align company-wide and ABC News initiatives to meet business objectives. This role also collaborates with Talent Strategy and Development and Human Resources to attract, develop and retain a workforce that mirrors our global audiences. Another key area of focus will be to broaden the organizations knowledge-base around multicultural audiences and consumers.

The successful candidate will possess a broad understanding of the news and information landscape. Incumbent must also demonstrate the ability to apply creative sensibility to content, marketing and distribution in support of our efforts to grow reach and revenue as we build a sustainable business model poised to exploit the rapid evolution in the industry.

Job Type

Full Time

Segment

Media Networks

Category

Production and Programming

Basic Qualifications

  • 8+ years of multicultural strategy experience, preferably within a news and creative environment

  • Proven ability to develop and execute initiatives that require broad-based buy-in for success

  • Broad understanding of network news and non fiction business

  • Strong understanding of the creative process and ability to apply creative sensibility to content

  • Ability to influence and work through others in a highly matrixed organization

  • Strong external / industry network of multicultural resources to leverage in educating team and advancing work

  • Proven ability to bring new and innovative approaches to established community outreach efforts across the range of news platforms

  • Experience leading campaigns or business development strategies for diverse demographics

Business

Disney ABC Television Group

Required Education

  • Bachelor's degree or equivalent work experience.

Preferred Qualifications

  • Fluent in Spanish and other languages a plus

Postal Code
10023

Responsibilities

  • Will play a vital role in overseeing content strategy across every subject area and platform for ABC News

  • Leads outreach and market research to identify insights and business opportunities that are compelling and relevant to diverse audiences.

  • Partners with leaders to create strategies and best practices that drive multicultural consumer and viewer growth and engagement for the ABC News businesses (News Gathering, Digital, Longform, etc.).

  • Acts as a resource to initiate and drive business opportunities that align multicultural consumer and viewer data and insights with business objectives.

  • Develops leadership programs/practices and metrics to support and measure the success of building diverse networks and outreach efforts.

  • Partners with Talent Strategy and Development and Human Resources on best practices to attract and retain a diverse workforce and deliver learning opportunities that deepen News expertise regarding multicultural consumers.

  • Communicates and aligns multicultural strategies across TWDC businesses and ensures alignment between these and ABC News'.

  • Creates and facilitates forums to discuss common opportunities, challenges and best practices across ABC News businesses.

  • Collaborates with ABC News Communications and Human Resources on an ongoing communication strategies to reinforce ABC News' diversity story.

  • Identifies and guides ABC News social responsibility and community engagement efforts in partnership with Enterprise Social Responsibility leadership.

  • Builds and maintains performance metrics and tools that support ABC News objectives.

Job Description

The Senior Vice President, Multicultural and Content Strategy partners with leaders across ABC News platforms to strengthen our brand with diverse audiences, consumers, viewers and distribution partners. Leading outreach and market research, this role creates strategies that drive multicultural content, consumer and viewer growth and engagement for the ABC News businesses. The incumbent will align company-wide and ABC News initiatives to meet business objectives. This role also collaborates with Talent Strategy and Development and Human Resources to attract, develop and retain a workforce that mirrors our global audiences. Another key area of focus will be to broaden the organizations knowledge-base around multicultural audiences and consumers.

The successful candidate will possess a broad understanding of the news and information landscape. Incumbent must also demonstrate the ability to apply creative sensibility to content, marketing and distribution in support of our efforts to grow reach and revenue as we build a sustainable business model poised to exploit the rapid evolution in the industry.

Basic Qualifications

  • 8+ years of multicultural strategy experience, preferably within a news and creative environment

  • Proven ability to develop and execute initiatives that require broad-based buy-in for success

  • Broad understanding of network news and non fiction business

  • Strong understanding of the creative process and ability to apply creative sensibility to content

  • Ability to influence and work through others in a highly matrixed organization

  • Strong external / industry network of multicultural resources to leverage in educating team and advancing work

  • Proven ability to bring new and innovative approaches to established community outreach efforts across the range of news platforms

  • Experience leading campaigns or business development strategies for diverse demographics

Required Education

  • Bachelor's degree or equivalent work experience.

Preferred Qualifications

  • Fluent in Spanish and other languages a plus

Responsibilities

  • Will play a vital role in overseeing content strategy across every subject area and platform for ABC News

  • Leads outreach and market research to identify insights and business opportunities that are compelling and relevant to diverse audiences.

  • Partners with leaders to create strategies and best practices that drive multicultural consumer and viewer growth and engagement for the ABC News businesses (News Gathering, Digital, Longform, etc.).

  • Acts as a resource to initiate and drive business opportunities that align multicultural consumer and viewer data and insights with business objectives.

  • Develops leadership programs/practices and metrics to support and measure the success of building diverse networks and outreach efforts.

  • Partners with Talent Strategy and Development and Human Resources on best practices to attract and retain a diverse workforce and deliver learning opportunities that deepen News expertise regarding multicultural consumers.

  • Communicates and aligns multicultural strategies across TWDC businesses and ensures alignment between these and ABC News'.

  • Creates and facilitates forums to discuss common opportunities, challenges and best practices across ABC News businesses.

  • Collaborates with ABC News Communications and Human Resources on an ongoing communication strategies to reinforce ABC News' diversity story.

  • Identifies and guides ABC News social responsibility and community engagement efforts in partnership with Enterprise Social Responsibility leadership.

  • Builds and maintains performance metrics and tools that support ABC News objectives.

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Svp, Multicultural And Content Strategy, ABC News

Disney