Palm Venture Studios Greenwich , CT 06836
Posted 2 weeks ago
OVERVIEW
Palm Venture Studios (PVS) is an active, nationwide network of venture studios that specializes in giving promising but "stuck" companies a second life via rescue capital and other resources that enable companies to pivot and succeed. The venture studio network will provide portfolio companies with shared methodology, extensive networks and resources in functional business areas such as strategy, capital, FP&A, go-to-market, accounting, HR, and recruiting. PVS is backed by an active, family investment offices with a strong track record of acquiring underperforming businesses and pivoting them to a more disruptive business plan that drives results, as well as launching startups from scratch; the family office has acquired or started 65 companies since 1992, 18 of which have been sold for 21x return on capital invested.
We are looking for an experienced go-to-market specialist to own our go-to-market function to provide strategy and guidance to the dozens of ventures in our portfolio. This is one of a few priority areas of shared services that we are investing in to drive results across the portfolio.
THE ROLE
As SVP Marketing Strategy, you will be the primary strategic partner to the CEOs of our portfolio companies in developing and executing go-to-market and marketing plans. You will make sure that they have comprehensive thinking, correct prioritization, and effective implementation on key objectives on all workflows that relate to the marketing function. As you develop this function, you will be able to build a small team and manage a roster of “approved” vendor firms for our portfolio companies to hire in support of execution.
Our companies are in varying stages of product development. Some have millions in recurring revenue and are ready for more robust strategies. Others have yet to scope and build their first product. And many are somewhere in between. On the turnaround side, most of the companies got “stuck” because they blew their first attempt at go-to-market, and will primarily need support in this arena.You will need to take a custom approach, developing a bespoke playbook with each company. The portfolio companies do not have huge marketing budgets and so you will need to be scrappy and creative.
You are a strong marketing generalist with successful experience in market analysis & mapping, customer segmentation, positioning, branding, paid advertising, and earned media. You have successfully marketed consumer and B2B products, and understand the relationships between marketing, market insights, and the product development cycle. You are a strategic thinker, but able to operate in the weeds, at startup speed, on a daily basis.
ACCOUNTABILITIES
As our SVP Marketing Strategy, you will be accountable for these workflows:
Requirements
You are a perfect fit for this position if you have:
Benefits
The compensation for this role is “equity heavy”. The base salary is $175-250K with health insurance and 401K, and meaningful equity in the PVS portfolio which may grow to up to 60 portfolio companies. This role is a great fit for someone who is confident that their skills will translate to business wins, and who wants to participate in the upside of those wins.
Palm Venture Studios