Svp, Marketing

Space Coast Credit Union (SCCU), the 3rd largest credit union in Florida, is looking for a Senior Vice President of Marketing to join our ONESCCU team at our Miramar Operations Center location! SCCU has been in business for over 70 years, has over 9 billion dollars in assets and WE ARE GROWING!

Our Members are our top priority and we stand behind our Brand Promise: Honest People, Trusted Products, Time Valued. We offer a rich benefits package and career advancement opportunities.

This position can be filled in either our Miramar, FL or Melbourne, FL locations.

SCCU Team Member Benefits:

• ONESCCU annual bonus available!

• Medical, Dental & Vision Insurance

• HSA (Health Savings Account) with SCCU matching contribution

• SCCU Paid Long Term and Short Term Disability coverage

• SCCU Paid Term Life Insurance

• Employee Assistance Program (EAP)

• Paid Time Off

• 401(K) Pre-Tax Savings Plan with SCCU match- 100% of the first 5% of employee contributions

• Tuition Reimbursement Program

• …and more!

SVP, Marketing Responsibilities:

• Develop and implement a comprehensive marketing plan that aligns with SCCU's overall strategic goals. Set strategic vision and plan for the marketing team, providing direction, support, and guidance as needed.

• Work closely with other departments, including product management, sales, operations, and finance, to ensure that marketing efforts are integrated and aligned with the credit union's overall business objectives.

• Collaborate with the product management team to develop a deep understanding of the market, competitors, and consumers. Identify competitive intelligence to inform product development and marketing strategies.

• Define product go-to-market strategy, including product positioning, messaging and channel selection.

• Lead implementation of product marketing strategy roadmaps in partnership with product management.

• Design and review the annual marketing budget.

• Oversee all marketing campaigns, including email, social media, direct mail, and advertising, to ensure that they are on brand, on message, and meet the credit union's standards for effectiveness.

• Use data analytics to track marketing performance, adjust strategies accordingly, and communicate results to the executive management team.

• Develop and maintain strong relationships with external partners, including advertising agencies, media outlets, and community organizations.

• Manage the credit union's brand and reputation, ensuring that it is consistently communicated and reinforced across all channels.

• Remain up-to-date on regulations, industry trends, best practices in marketing, and shares insights and recommendations with senior leadership.

SVP, Marketing Qualifications:

• 4-year college degree in marketing or related business area required or equivalent combination of education and experience required.

• 10+ years of experience in marketing, with at least 5 years in a leadership role required.

• Must be willing to travel between Miramar Operations Center and Melbourne Headquarter locations as needed.

• This is an on-site position.