SVP Digital Technology

GM Financial Irving , TX 75061

Posted 2 months ago

Overview

Why GM Financial?

GM Financial is the wholly owned captive finance subsidiary of General Motors and is headquartered in Fort Worth, U.S. We are a global provider of auto finance solutions, with operations in North America, South America and the Asia Pacific region. Through our long-standing relationships with auto dealers, we offer attractive retail financing and lease programs to meet the needs of each customer. We also offer commercial lending products to dealers to help them finance and grow their businesses.

At GM Financial, our team members define and shape our culture - an environment that welcomes new ideas, fosters integrity and creates a sense of community and belonging. Here we do more than work - we thrive.

Our Purpose: We pioneer the innovations that move and connect people to what matters.

The SVP Digital Technology is responsible for digital technology including execution and performance of all digital properties as well as strategy, technical implementation for enterprise technologies. The SVP Digital Technology will align digital technology and execution with business goals, evaluating, choosing and procuring technology providers, and executing development of initiatives in an Agile environment.In addition this senior level role will set the digital vision and strategy for digital, champion greater experimentation, test and learn, and Agile management of digital and marketing capabilities, and serve as a change agent working across the company to create competitive advantages. The role will own responsibility for a holistic and compelling Digital Experience solution for GMF customers.

Responsibilities

About the role:

  • Lead the strategy and serve as a liaison around implementation and adoption of all digital technology including adobe, messaging, chat, AI, mobile and emerging technologies and processes

  • Define and execute strategy for digital revenue growth, overall operational cost reduction, customer satisfaction and retention

  • Work closely with the international team integrate digital solutions globally to generate revenue, decrease cost and increase customer satisfaction

  • Build team of marketing, digital and technology experts to develop and implement digital technology, campaigns, and programs

  • Build team to implement and manage digital properties for conversion, personalization, cost reduction, retention, and customer satisfaction including expertise in the Adobe Marketing Cloud

  • Collaborate with CMO and other senior executive leadership in Digital, IT and Marketing and liaison with GM Marketing on shared strategy, execution, measurement and adjustments

  • Build and lead team in craft and designing customer experience and user interface for digital properties including BtoC, BtoB, social media, SEO and social

  • Lead team and organization in designing and implementing Agile strategies and practices for the digital team - align with GMF IT in advancing Agile adopting throughout the Enterprise

  • Monetizing web properties via product development, advertising and partnerships

  • Lead, manage and grow the front & back end development team, Adobe teams and project execution teams

  • Expand online automotive shopping and online auto financing tools

  • Ability to maintain integrity of the design and brand throughout the entire development process

  • Updates job knowledge by researching new internet/intranet technologies and software products; participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations; attending and presenting at industry conferences

  • Perform other duties as assigned and conform with all company policies and procedures

Qualifications

What makes you an ideal candidate:

  • Proven leadership and implementation and adoption of all digital technology including adobe, messaging, chat, AI, mobile and emerging technologies and processes

  • Understands the competitive marketplace and has experience developing partnerships and alliances to acquire data sources, analytic tools, and technological competencies

  • Working knowledge of Information Systems planning and software applications

  • Advanced knowledge of management processes such as planning, budgeting and financial analysis

  • Be able to recruit, lead and develop a best in class online marketing dept

  • Ability to work in a fast pace environment with multiple projects while leading both digital marketing and technical organizations

  • Experience managing third party vendors and large-scale technology integration

  • Proven success influencing and working effectively across marketing and company functional groups

Education

  • Bachelor's Degree or equivalent work experience required

  • Master's Degree preferred

Experience

  • Greater than 10 years of digital experience required
  • 7-10 years of digital marketing experience with auto and financial services required
  • 5-7 years of Adobe and/or other content management experience required
  • 5-7 years management experience required

Working Conditions

  • Extended working hours and travel may be required

What We Offer: Generous benefits package available on day one to include: 401K matching, bonding leave for new parents (12 weeks, 100% paid), training, GM employee auto discount, community service pay and nine company holidays.

Our Culture: Our team members define and shape our culture. We have an environment that welcomes new ideas, fosters integrity, and creates a sense of community and belonging. Here we do more than work - we thrive.

Compensation: Competitive salary and bonus eligibility; this role is eligible for company vehicle program

Work Life Balance: Flexible hybrid work environment, 3-days a week in office

#LI-WB1


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SVP Digital Technology

GM Financial