Annalect Chicago , IL 60602
Posted 2 weeks ago
Overview
PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world's leading brands. Brilliant media thinking is in our DNA.
A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide.
We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world's largest advertisers.
Finding a better way is our ethos and sums up how we approach everything - from a new client brief to the way we work.
As the Supervisor, Programmatic, you are responsible to employ and continually define the state-of-the-art techniques in the online marketing industry through their deep understanding of digital technologies, a passion for using data to inform creative problem solving. In addition, possess excellent active listening skills to understand client needs and translate those needs into campaign objectives.
Qualifications
3-5 years of work experience, with recent managerial experience in performance or direct-response online advertising and managing client campaigns with proven track record of client success
Experience managing online Programmatic Channels: Display, Video, CTV, DOOh, Audio and Mobile Paid Search and Social are a plus
Experience optimizing Display marketing campaigns across DSP, DMP, and Ad Serving platforms
Bachelor's degree in quantitative-intensive analytical discipline including: Operations Research, Industrial Engineering, Statistics, Engineering, Computer Science, Mathematics, Economics, or Finance
Advanced Excel/spreadsheet capabilities, Macro/VBA experience a plus
Responsibilities
Master Media and buying-related technologies, including DSP's, DMP, 3rd party ad servers and manual exchanges
Understand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations
Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing PHD to increase share of budgets
Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization
Communicate and liaise with our partners (technology, media, and data) to oversee the launch and ongoing execution of the campaigns
Able to make compelling arguments based on data and results for more client data access
Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing PHD to increase share of budgets
management of performance team of client communications
Evaluate reporting and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth
Increase PHD revenue and market share through new client development and upsell of existing clients
Develop at minimum 2 best practices per year leading to incremental profit growth
PHD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Annalect