Supervisor, Paid Social

Akqa San Francisco , CA 94118

Posted 2 months ago

At AKQA we believe in the imaginative application of art and science to create beautiful ideas, products and services. With an entrepreneurial and collaborative approach, we design adaptive digital services and applications that capture the imagination, delivering impressive returns for our clients. Clients include Uber, Clorox (including Burt's Bees, Brita, and others), Gap Inc, Clif Bar, and Wynn Resorts.

From our location in San Francisco's SOMA district - the epicenter of the Bay Area's technology industry - AKQA offers our staff the opportunity to produce meaningful work for world-class companies in one of the world's most vibrant and beautiful cities.

Media + Data Science is one of the fastest growing disciplines at AKQA with executive support, a global team, a proprietary trading desk, big data stack, and a wide set of professional tools. With our focuses on programmatic, search, and partnership media, we are helping our clients to build the future of their businesses.

The Supervisor, Paid Social is the primary point person for paid social media planning and execution. This is a management position accountable for handling all aspects of the planning, implementation and tracking of media campaigns. They are primary client contacts for the paid social plan and set the strategic media approach and execution for their campaigns. The Paid Social Supervisor is also responsible for developing their paid social planning teams' skills and abilities and to evaluate team member performance.

Key Responsibilities

  • Supervise Paid Social Campaign Managers and Sr. Campaign Managers, ensuring structure and support in their roles, and help contribute to their growth with AKQA

  • Balance, prioritize and properly assign work associated with multiple, concurrent projects

  • Maintain a deep understanding of client business goals and marketing objectives, helping to translate into paid social digital objectives and strategies

  • Maintain a deep understanding of paid social platforms, highly proficient in building, managing and optimizing campaigns and audiences within all paid social platforms

  • Along with the AMD, develop sound, strategic paid social media plans based on client marketing, use of media research and consumer insights working closely with integrated, inter-agency and client team

  • Ensure application of foundational media planning basics (i.e. reach, frequency, CPMs/CPPs, etc.)

  • Direct and manage the daily work flow of all paid social campaigns, including proposal development, campaign activation & maintenance, and post-campaign reporting

  • Identify and/or surface process enhancements and changes where necessary to ensure the most efficient workflow

  • Build strong relationships within the media community in order to bring Clients innovative and first-to-market opportunities

  • Build and maintain strong Client relationships; managing day-to-day workflow and providing client updates and status report as necessary

  • Play an active role in meetings, helping to bring new ideas, and carry out the smart ideas of others

  • Identify test and learn opportunities

  • Accountable for partner budget management and oversight of accurate reconciliation

  • Collaborate with internal counterparts to ensure integration across media, analytics, search and the AKQA trading desk

  • Work closely with analytics on paid social metrics evaluation, optimization recommendations and align reporting story with media strategy

Skills and Experience

  • Successful experience in paid social media planning, buying and reporting across the major social platforms' ads managers

  • 4-7 years of paid social media experience with a minimum of 1 year managing and mentoring junior planners

  • Experience across other digital channels (programmatic, publisher etc.)

  • Accomplished and fair negotiator, with strong working relationships within the media sales community

  • Excellent communication & client management skills

  • Strong analytical skill set and ability to translate data to media performance

  • Proficient with research tools such as: MRI & com

Score

  • Excellent MS Excel and PowerPoint skills

  • Knowledge of paid social ad products, specs and nuances

AKQA is an Equal Opportunities Employer, we believe that diversity is vital to AKQA's ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. Your race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions. If you have a disability or special need that requires accommodation, please let us know.


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Supervisor, Paid Social

Akqa