Blue 449 (www.blue449.com), is one of the six brands of Publicis Media. Its open source philosophy means operating at the intersection of media, ideas, data and technology to deliver inventive, collective progress for their clients. Its Blue Collective, like-minded individuals and organizations from across the globe, provide additional expertise and inspiration as do the global practices of Publicis Media. Blue 449 operates in 14 markets, 22 offices and will expand further during 2019. It employs over 1200 employees. We are one agency, many territories, no boundaries.
Strategy Supervisor Multicultural will be responsible for the development & execution of Multicultural media strategies and integrated plans. Ideal candidate will be have strong Multicultural knowledge and media planning experience. Position will report into Associate Director Multicultural.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Rooted understanding nuances & synergies, with deep cultural knowledge of trends & insights, & ability to contribute with the clients' business growth in mind.
Investigate & communicate market intelligence/interpretation on an account & category level (i.e. audience analysis, competitive monitoring, seasonal trends)
Coordinate & integrate planning & buying disciplines on a team level across all phases of planning
Be a Multicultural touchpoint throughout the entire planning process, serve as a source of information & standards to help direct initiatives
Inspire teams with strategies rooted in insights
Active contributor to performance reporting & attribution assessment (i.e. recaps, competitive, measurement & analytics)
Provide in depth & actionable research & insights on media specifically & in support of marketing business case.
Ability to articulate & present Blue 449's total market perspective & strategies
In collaboration with the Associate Director, Multicultural - contribute to client communication as it relates to MC efforts, recommendations, POVs
Support Associate Director Multicultural in all aspects of communication plan development and recommendations
Write White Papers & POVs on new industry developments in Multicultural media & marketing
Develop & maintain relationships with media vendors, assist with meeting coordination
Facilitate execution discussions in conjunction with Blue 449 teams across all media
Participate in New Business efforts
COMPETENCIES AND VALUES:
Strong background in strategy, insights, & analytics
Excellent verbal and written communication, organizational, interpersonal skills
Highly passionate & resourceful in gathering Multicultural research, formulating actionable insights (i.e. tools, industry research)
Maintains knowledge of existing/traditional Multicultural strategic planning approaches, as well as emerging & creative Multicultural communication channels & media trends
Excellent project management & organizational skills; Ensure projects are completed accurately & on time, reflect both practical & strategic thinking
Detail-oriented, good follow through, able to multi-task, and work well under tight deadlines in a fast paced environment
Gains trust & respect of clients over time. Partners with strategy leads to achieve better business results for clients. Provides excellent customer service both internally & externally
Builds cooperative working relationships with colleagues, clients, suppliers & other internal & external parties
Proactively anticipates, prepares & recognizes opportunities & threats. Converts ideas into strategy, tactics & operational plans, & creates breakthrough business results for clients
Minimum 5 year's related experience &/or training (specifically on MC planning)
A strategic visionary with sound technical skills, analytical ability, good judgment & strong account service focus
Intelligent with excellent communication skills
Proficiency in the use of syndicated research & media measurement
Demonstrate ability to learn new propriety software & processes quickly & proficiently
Bachelor's degree required
All your information will be kept confidential according to EEO guidelines.