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Supervisor Asset Management

Expired Job

Mattel El Segundo , CA 90245

Posted 2 months ago

MATTEL CREATIVE SERVICES

Supervisor Asset Management

The copywriters Supervisor of the Mattel Creative Services e-commerce copy team:

  • Supervises asset creation for:

  • consumer-facing copy for e-comm product detail pages for all Mattel brand SKUs (basic, deluxe, enhanced, call-outs)

  • sales quoting copy for all Mattel brand SKUs

  • YouTube video descriptions for all Mattel and some Fisher-Price brands

  • catalog copy for all Mattel, Fisher-Price, Mega and RoseArt brands

  • copy for web site pages and special projects for all Mattel brands, as requested

  • Develops SEO strategy:

  • Conducts research via external sources to maintain up-to-date search strategies and formats

  • Works with internal departments, such as customer marketing and research/analytics, to refine and communicate processes and strategy

  • Ensures copywriting team is trained on latest SEO methods and tools

  • Manages asset development and distribution:

  • Monitors, analyzes and reports metrics, schedules and workflow to guide on-time delivery of digital copy assets and communicates progress

  • Develops standards and guidelines to improve quality of digital copy assets, including best practices for SEO, naming, templates and content, working with other related departments when beneficial

  • Develops solutions for delays and communicates potential impact to teams

  • Develops internal and external processes to streamline production and distribution of digital copy assets, including technology, workflow and creative solutions, working with other related departments when beneficial

  • Builds, allocates and supports team resources, including 6 senior copywriters and 1 copy coordinator:

  • Assigns brands and projects among team members to maximize experience and time

  • Creates onboarding processes and materials; trains new team members; participates in interview process

  • Monitors team hours and assists with tech and other challenges when appropriate

  • Liaises with other departments including:

  • Brand Marketing

  • Product Marketing

  • Packaging

  • Digital Marketing

  • Customer Marketing

  • International Marketing/Translation

  • Data Control

  • Analytics

  • Photo

  • Video/YouTube

  • Handles assigned brands as senior copywriter

Experience, Education & Skills

SKILLS AND COMPETENCIES REQUIRED:

  • Ability to organize and project-manage a heavy and consistent workload while performing under pressure

  • Rely on extensive experience and judgment to plan and accomplish set goals and schedules

  • Ability to work under limited supervision with a wide degree of creativity and independent thinking

  • Ability to multi-task, adjust quickly, organize and re-prioritize

  • Ability to balance creative excellence vs. project efficiency

  • Ability to give and take creative direction

EXPERIENCE, KNOWLEDGE, SKILLS REQUIRED:

  • 8+ years experience professional writing for: online/digital, print advertising (consumer and trade), consumer products, branding/style guides, naming, etc.

  • Conceptual and creative thinker

  • Ability to problem solve

  • Detailed proofreading skills

  • Experience in kid-related content and packaging

  • Microsoft Word and Excel

  • Ability to utilize Mattel systems and operate within them

  • Collaborating with cross-functional teams

  • Advertising agency experience is preferred

EDUCATION REQUIRED:

B.A., B.S., or BFA in Marketing Communications, Advertising or related field


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Supervisor Asset Management

Expired Job

Mattel