Summer 2025 Intern Associate Brand Manager - Frisco, TX

Summer 2025 Intern Associate Brand Manager

• Frisco, TXJoin the team at Keurig Dr Pepper and build a career with flavor! Our employees have an entrepreneurial and creative spirit. We offer tremendous opportunities for every employee to contribute and excel as part of our action-focused team.As an Associate Brand Manager, you will analyze, develop, and implement consumer brand marketing annual plans and contribute to strategic plan development. Manage marketing budgets to reach volume and profit targets. Manage communication to field and bottlers on brand programming and successes. Logistics:The KDP 2025 Summer Intern Program will run from June 2, 2025

• August 8, 2025Full-time; 40 hours per week

Monday-FridayHybrid Work Model Responsibilities Analysis

• Responsible for ongoing analysis supporting brand initiatives. Use brand, industry, and consumer information resources to identify business issues and opportunities and to develop strategic and programming recommendations to achieve brand goals. Provide timely and comprehensive analysis of objectives, execution, and future planning implications. Develop implications and program recommendations for management.Project Management

• Lead and manage designated brand initiatives. Develop objectives, spearhead programs across multiple groups, develop and communicate all consumer, bottler, and field materials, and manage agency execution. Assist in all aspects of the brand including advertising, point of sale, local programs, national sales meeting planning, frequent bottler meeting planning, and promotion development.Consumer Expert

• Ability to take consumer insights and translate them into actionable consumer-driven marketing plans. Understand and communicate the brand's unique selling propositions to key stakeholders - internal DPSG departments, field sales, bottlers, retailers, and consumers. Ensure trademark consistency in all communications.Business Planning and Budgeting

• Assist the Brand Manager in the development of the annual marketing plan, including consumer strategy, creativity, local program development, and national sales meeting and bottler meeting presentations. Own and actively manage marketing budgets, cross-functional alignment, and end-of-year budget performance. Coordinate with finance to research and adjust inappropriate budget entries.System Communication

• Communicate with the field, bottlers, and retailers to secure market approach, manage in-market activities, research/report on local market conditions, and implement programs.Special Projects

• Manage special projects as needed (e.g., PR events, market research projects, competitive sell stories).