Student Engagement Coordinator

Basic Function

Focus on getting students actively involved in career center programs and services. This role targets key audiences, including students, faculty, staff, parents, employers, and alumni to foster a comprehensive and supportive career exploration environment. We seek someone who is innovative, creative, and always looking for new opportunities to generate excitement and engagement around our initiatives.

Essential Job Functions

Event Coordination and Collaboration:

• Work very closely with staff managing events to ensure seamless integration of engagement strategies.

• Assist in planning, organizing, and executing events that align with career services goals and objectives.

• Create, edit, and manage a variety of print and digital marketing materials to engage all constituents in Knowlton Center initiatives, programs, workshops, and other activities.

• Work closely with staff to strategize, create, and execute marketing campaigns to drive student attendance and engagement with the Knowlton Center.

• Partner with staff on creating and executing marketing plans and strategies for all signature programs, including but not limited to Treks (day-long visits to local employers), Career Readiness Boot Camps, the Denison Internship Program, the Journey Program, and more.

• Attend events as needed to take photos, gather content for social media, and enhance promotional efforts.

• Write and edit clear, compelling copy for all marketing plan collateral and tactics. Ensure all marketing materials conform to Denison brand guidelines and culture.

• Social Media Management:

• Create strategic social media plans and campaigns, posting content regularly to increase the visibility of the Knowlton Center.

• Manage and create content for all social media accounts including but not limited to Facebook, Twitter, LinkedIn, YouTube, and Instagram.

• Engage with students, alumni, and employers to grow awareness about the Knowlton Center.

• Use data analytics to drive marketing campaign effectiveness.

• Website Management:

• Manage Knowlton Connect (powered by uConnect) to provide organization and development of content and resources

• Create, regularly update, and maintain all Career Planning content and materials in both print and digital formats.

• Student Engagement:

• Develop innovative strategies to increase student participation in career services activities and events.

• Monitor event sign-ups and create strategies to increase attendance and engagement.

• Utilize marketing tools (email, social, print, interactive, etc.) to enhance student engagement, including creating flyers, social media posts, videos, and other promotional materials.

• Build strong relationships with students through active and innovative outreach efforts, including one-on-one meetings, group presentations, and networking events.

• Other:

• Manage relationships and build partnerships across the University, including with University Communication and Denison Edge.

• Perform other duties as required.

Minimum Qualifications

• A bachelor's degree and a minimum of three years of professional experience.

• Possess knowledge and experience in marketing.

• Display in-depth knowledge and understanding of social media platforms (Facebook, Twitter, YouTube, Instagram, Pinterest, etc.), their respective users, and how platforms are best deployed.

• Ability to guide co-workers when necessary (e.g., content development, creation and editing of content, online reputation management).

• Ability to effectively communicate information and ideas in writing.

• Evidence of achievement in a team culture.

• Available to work some evenings and weekends.

• Occasional travel, including some travel to downtown Columbus.

• Must possess a valid driver's license.

Preferred Qualifications

• Experience with a project management tool such as Monday, Asana, or Trello.

• Experience with Canva, email marketing platforms, and video editing tools.