Who we are
Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal's 286 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.
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Job Description Summary:
You will champion strategic development and go to market of new product innovations and how we activate them to humanize PayPal's impact on culture and economic inclusion.
You'll be overseeing a team of strategists and will participate in development of new product capabilities brought to life across digital, experiential, integrated media, storytelling and strategic partnerships. This role will be part of a strategic team, working with cross-functional teams focused on providing unique 360 consumer engagements through digital, events, content and collaborations supporting the company's core brand value proposition of building "a fast, safe and open platform that provides greater opportunities for all." The Strategist will work directly with the Chief Creative Officer to inspire and define the brand and projects across all categories.
As a part of the Strategy team, you will be dedicated to bringing to life our brand pillars, key launches and global campaigns connecting our beloved Merchants with each other and end-to-end to the consumer audiences.
Go deep on understanding the company's products, services, markets, customers, competitors, values, beliefs
Oversee external qualitative and quantitative research in support of brand, business, and campaign strategies; and present findings to internal/external teams
Play the role of cultural radar and present trends / consumer behavior insights to teams
Bring frameworks and tools to analyzing and synthesizing customer, competitor, cultural, and business insights and turning it all into smart strategies and briefs creating "a ha" moments
Be a thought partner to creative, strategy, and media teams in the development of breakthrough work
Help close the gap between business goals and the creative work advocate for work that works
Contribute to thought leadership
Identify opportunities for the company to participate in and shape culture
Work with product/solutions/brand marketers to develop product, marketing and campaign strategies
Develop messaging and positioning statements, customer personas, customer journey maps
Develop and present creative briefs to internal clients and creative partners
Run insights, strategy, and communications brainstorms and workshops
Evaluate campaign effectiveness with thoughts on how to consistently improve campaign performance
15+ years integrated brand marketing + activation for consumer and b2b technology, hardware/software with a strong focus on mobile and emerging innovation
An "expert" in the craft and methodologies of brand strategy and development, content creation/distribution, brand design and visual expression, integrated marketing communications and services
Preferably with a mix of agency and client side. B2C and B2B.
Bonus if you've worked on E2E product redesign especially human design based applications
Global experience required.
A brand maven
A searing ambition and creative passion for the PayPal brand - which can be translated into awe - inspiring vision and purpose for the brand to engage and persuade all our audiences of PayPal's unique position in the world
An impactful, inspiring storyteller - comfortable in any arena evangelizing our brand mission someone who can move people to believe in our mission, vision and values through our brand
A customer champion
Sees it as a personal mission to be the champion of the customer (merchant-led) and the conscience of the brand
Strong affinity to the consumer tech category and/or financial services category
Proven experience in insights-based strategy development for brands from brand concepts through to brand articulation and key messaging
Engaging and impactful communicator in written and spoken formats - loves to tell stories and confident addressing senior personnel with data driven and conceptual messages
Can bring out the best in agency relationships garnering the best teams, building highly engaging relationships and delivering great results with a keen eye on costs
Team player across functions and borders - collaborative, consultative, collegiate, someone who builds answers and outcomes with their stakeholders and "customers"
Self-driven, loads of initiative, resourceful - generally very focused on getting to "yes" and getting to "do" Impeccable attention to detail, very high-quality standards and robust principles when it comes to brand integrity and acting against insights - can defend the customers wishes and hopes within logical, engineering-based environments and will always fight for the standards that our brand deserves
A trusted advisor
Disciplined and empathetic people manager, developing capability and competency within the team and across virtual teams; empowering people to have very involving and rewarding brand stewardship projects managed to the high standards demanded for our brand
Someone that people see as a trusted adviser, a project partner, a strong voice for the customer in global forums and an aficionado on the customer and the markets within the region
New York, New York, United States of America
San Francisco - Braintree/Venmo
We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.
PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at firstname.lastname@example.org.