1-800-Flowers.Com, Inc. Jericho , NY 11753
Posted 2 months ago
The Strategic Partnership Manager will manage and optimize all aspects of large scale, strategic, partnerships leveraging ALL brands under the 1800Flowers.com Enterprise (1800Flowers.com, Harry & David, Cheryl's, Shari's Berries, The Popcorn Factory, Personalization Mall, Fruit Bouquets, Alice's Table, Smart Gift, etc.).
Our Mission:
Help consumers express, connect and celebrate with the most important people in their lives for any occasion. Giving is the gift.
Leverage our family of brands that power our celebratory platform of floral, gourmet food and personalized gift options to support everyday life celebrations like birthday, sympathy, anniversary, holidays, thank you, just because and many more.
Goal for Partnership Manager:
Focus on driving new business through strategic partnerships
Manage day-to-day business and grow specific 3rd party partnership programs
Generate large scale online impressions through partner marketing, profitable sales, drive cross-brand purchase behavior and new customers across our Enterprise family of brands
Analytical, data-driven decision making to optimize programs, manage KPIs
Ensure a flawless consumer experience
Product quality, adherence to recipe shown on website, timeliness of delivery, 100% satisfaction guarantee and unparalleled customer service/support
Maximize conversion and revenue to the 1800Flowers.com Enterprise
Maximize external partner commission / rev shares with minimal CSIs
Meet other, non-financial strategic objectives of partner - for example loyalty, value-added, retention, brand fit
Key Attributes:
Relationship and sales skills and affinity
Analytical, ability to manage to KPIs, attention to detail, highly organized task management, proactive, strong communicator, relentless in solving / closing out open issues, ability to work across multiple channels internally and externally
Excited to explore new partner platforms and opportunities to support Enterprise growth
Goal driven and motivated to build a career serving others through our core mission of helping consumers connect, express and celebrate with the most important people in their life
Tactical Responsibilities:
Execute an overall strategy for partnership growth consisting of both retaining/growing/optimizing existing programs and ability to identify and launch NEW programs and partners
Daily account management consisting of:
Daily / weekly status calls w/internal teams and external partners
Providing timely status updates and driving follow ups
Ongoing daily/weekly/monthly reporting and associated data driven program recommendations
Ability to provide test recommendations and support continuous improvement to the UX
Liaison with all key internal channels supporting partner programs:
Customer Service, IT, Floral Ops / Bloomnet (coverage), Finance, Creative, Merchandising, Web /Mobile Team
Planning, forecasting, quarterly reviews -- analytical thinker, strategic recommendations based on trends
Manage to internal test releases that impact partners -- communicate impact internally and externally
Oversee ongoing, internal testing cadence of the UX across devices and various consumer behavior patterns/ entry points
Monitor all partner entry points and provide data-driven view on performance and optimization recommendations ongoing
Work closely with Customer Service to review and resolve any reported issues -- provide fast, articulate feedback and communication to partner
Work with Floral Ops team to identify and remedy potential coverage or delivery issues supporting partner programs
Work with Internal Brand Marketing leads, Creative, PR and other channels to fortify our position as a "Gifting/Celebrations Authority" -- provide value-added content, communications, and expertise to assist our partners
Strong pulse on emerging gifting and new partner opportunities and competitive trends
Work closely with ALL brands to curate cross-brand collections and associated partner communications
Strategize with B2B Team for corporate gifting opportunities across partner platforms (like Smart Gift)
Understand the current market, competitive landscape and opportunities to acquire new partners of same construct and identify new concepts "outside of the box"
Strategic plan around testing to drive incremental improvement across partner programs
We are looking for a strategic thinker and doer - excited about driving new business across the Enterprise…the right candidate would be a team player, one that can effectively collaborate and communicate ideas and new opportunities to take Strategic Partnerships to the "next level".
The expected salary for this position is $80,000 - $85,000. The actual compensation will be determined by experience and other factors permitted by the law.
1-800-Flowers.Com, Inc.