Strategic Marketing Manager - Transportation/Automotive Market

Huntsman Auburn Hills , MI 48326

Posted 2 months ago

Job Description:

Strategic Market Manager Transportation/Automotive market

The Strategic Market Manager (SMM) will be accountable for identification, creation and development of new growth opportunities for the business on a regional basis within the Transportation/Automotive market. The SMM will work closely with the R&D, TS&D and sales organization to help articulate the value proposition of the technology offering and help develop the market strategy associated with each technology/product launch. The SMM will define the NA regional marketing strategy including value chain, customer segmentation, market segmentation and channel requirements necessary to build a competitive advantage and increase profitability of the business. This person will also be accountable to become knowledgeable about and prioritize opportunities for new businesses/technologies within Transportation markets. The individual will work with other team members across the globe to create a robust pipeline of growth projects, develop data to support the growth potential and analyze risk. He or she will participate fully in prioritization & resource decisions leading to achievement of growth goals.

What will your day to day look like?

  • Devise & develop a NA regional marketing plan to position Huntsman Polyurethanes as a premier solutions supplier to the Transportation/Automotive industry.

  • Develop an implementation strategy/product launch to penetrate new growth opportunities in target application segments.

  • Assume the lead role for the Regional Transportation Market Management Team.

  • Lead and support the organization in Voice of the Customer (VOC) and blueprinting new market opportunities

  • Determine future product needs for the business with validated value propositions.

  • Develop and implement a brand strategy for existing and new product offerings.

  • Define key partners, capabilities and strategies to leverage Huntsman's strengths and relationships into new businesses.

  • Work in a "three in a box" fashion with R&D, TS&D and Commercial to achieve business success on new projects at defined applications/accounts.

  • Work closely with the other regional market managers responsible for the Transportation segment

What skills and experiences are we looking for?

  • BS in Business (marketing), Chemistry or Chemical Engineering. MBA or formal business training is preferred.

  • Minimum of 5 years of commercial experience, with previous marketing and or new business development experience preferred.

  • A high sense of energy and excitement.

  • Strong bias for action and ability to adapt quickly to new or ambiguous situations.

  • Excellent strategic, project management, analytical and creative problem-solving ability.

  • Innovation experience strongly desired

What can we offer?

Huntsman offers unsurpassed opportunities to build a successful future. We are a global specialty chemical company with locations in 30 countries around the world, employing over 15,000 associates. Our diverse portfolio creates a range of career fields including manufacturing, research and development, technical services, sales and marketing, customer service and the list goes on. Here, you can make an impact and make a difference. Come join us.

Additional Locations:


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Strategic Marketing Manager - Transportation/Automotive Market

Huntsman