Strategic Marketing Manager

Psecu Harrisburg , PA 17101

Posted 4 months ago

PSECU, a high-tech, progressive financial institution with more than $5 billion in assets, is seeking a Strategic Marketing Manager. The Strategic Marketing Manager is responsible for the development, implementation and evaluation of persona-based marketing programs encompassing PSECU's value, product and services offerings in support of consumer goals. He/she is responsible for on-going reporting at the program level, ensuring campaigns, projects and other initiatives remain on time, on budget and are driving business results.

The Strategic Marketing Manager oversees a team of 2-3 Marketing Project Managers instrumental in executing the marketing plan set forth to deliver on consumer goals. Maintains relationships with key business units across the organization to continuously collaborate, inform and evaluate persona-based marketing programs. Addresses business unit needs by aligning them with business and consumer goals.

The Strategic Marketing Manager works closely with the Advertising and Digital Marketing, Content, Web, Creative and Marketing Analytics and Research teams to develop marketing programs that ensure brand consistency and strategic delivery of communications. He/she has marketing program oversight and can recalibrate as needed based on trends, insights, budget and timing constraints as well as overall performance.

Champions a consumer first, organization also mindset to ensure business goals are met by delivering on consumer expectations across the entire consumer lifecycle.

Benefits: We offer competitive salary, excellent benefits and great work environment. Along with excellent medical and retirement programs and a generous leave package, our workplace offers tuition reimbursement.

Employee Type: Full-time

Starting Salary: $61,184/yr.-$91,776/yr. (commensurate with experience)

Schedule: Monday-Friday 8:00am-4:00pm

Candidate must be bondable and credit worthy.

DUTIES AND ACCOUNTABILITIES

  • Essential for this position:
  • Responsible for the development, implementation, and evaluation, of persona-based marketing strategies that meet consumer needs and support PSECU's strategic initiatives that drive growth.

  • Prioritizes initiatives based on consumer expectations, resources, and impact potential at each stage in the marketing funnel.

  • Assists in the development of marketing budgets.

  • Delivers strategic presentations within the department, business units, clients and key stakeholders.

  • Uses human-centered design thinking and tools to lead and facilitate strategic thinking and encourage creativity.

  • Regularly collaborates with business units and key stakeholders within the credit union.

  • Prepares reports and updates to marketing leadership and senior management.

  • Leads business unit marketing planning

  • Responsible for effectively managing risk and communicating acceptance of risk to the team.

  • Coordinates market research to identify and assess opportunities to expand our product offerings, promotions and to fully understand consumer needs.

  • Motivate and encourages consumer-centric thinking within the Marketing Project Management team.

  • Defines goals and objectives while promoting learning and growth opportunities within Marketing Project Management Team.

  • Evaluates direct reports' performance at least annually and, when applicable, assists in the administration of disciplinary action.

  • Maintains 24/7 on call schedule including participating in afterhours planned and unplanned events.

DUTIES AND ACCOUNTABILITIES

  • Essential for all PSECU Management:
  • Knowledge
  • Maintain required knowledge, skills and abilities in assigned area of expertise, including the laws, standards, fundamentals, methods, procedures, and techniques required for job. Maintain up-to-date knowledge of PSECU's Collective Bargaining Unit Agreement, processes, related business processes, and the business world outside PSECU. Maintain knowledge PSECU's goals, culture, philosophy, products and services, bylaws, policies, and internal practices.
  • Workflow Management
  • Manage time effectively; meet deadlines; and produce quality work requiring little or no review. Manage high volume of work assignments.
  • Judgment
  • Exercise good judgment and appropriate decision making within scope of job.
  • Communication
  • Effectively communicate with audience appropriate content and detail both verbally and in writing.
  • Relationship Management
  • Maintain strong and effective interpersonal skills and effective working relationships with all stakeholders, both internal and external. Demonstrate PSECUs Operating Principles of PRIDE (Partnership, Reliability, Improvement, Dedication, and Ethics).
  • People Management and Development

  • Supervise workflow and staff, using PSECU's coaching style of management (1-on-1 dialoging regularly, delegating effectively, setting expectations and goals, proving ongoing training, providing development opportunities, holding staff accountable in accordance with the credit union's performance management process).

  • Responsible for adhering to the organizations Equal Employment Opportunity Commission (EEOC) and Diversity & Inclusion practices when selecting, mentoring, promoting and training staff.

  • Responsible for ensuring that all selection, promotional and training practices within the department are handled in accordance with the organizations Equal Employment Opportunity Commission (EEOC) and Diversity & Inclusion initiatives.

  • Proficiency with Microsoft Office.

  • Maintain regular and consistent attendance as required for acceptable performance and accountabilities of this position.

  • Maintain confidentiality, in particular with credit union account information, as well as other information designated as confidential.

  • Responsible for the establishment and ongoing maintenance of an effective system of internal control within the scope of assigned job responsibilities.

  • Must meet creditworthiness standards.

  • Notify Human Resources in writing if convicted of a misdemeanor or felony involving dishonesty, breach of trust or violation of the Pennsylvania Credit Union Code (17 Pa. S. C. A. 101 et seq.) during the course of employment with PSECU.

DUTIES AND ACCOUNTABILITIES - Non-essential:

  • Perform other duties and responsibilities as assigned.

  • Substitutes for Unit Administrator Meetings when required

  • Make recommendations regarding personal development

  • Adheres to department procedures.

PHYSICAL DEMANDS AND SENSORY ABILITIES:

  • Repetitive movement of hands and fingers, i.e., for typing or writing.

  • Lifting and carrying containers weighing as much as 20-30 pounds, i.e., to/from building and vehicle, to a storage area

  • Sitting for long periods of time, i.e., at a desk, in meetings.

  • Ability to reach above, at and below the waist.

  • Ability to reach above, at and below shoulder level.

  • Occasional bending, kneeling, stooping and/or squatting.

  • Visual acuity.

  • Auditory acuity.

OTHER:

  • This position may be advertised in the public media.

  • Appointment to this position is not subject to the terms of the Collective Bargaining Agreement.

  • Applicant may be required to complete one or more employment assessments and/or testing.

  • This position may be subject to telephone monitoring to assure quality member communications.

  • Reasonable accommodation may be made to enable a qualified individual with a disability or disabilities to perform the essential duties and responsibilities of the job.

MINIMUM / PREFERRED EXPERIENCE AND EDUCATION:

Minimum Experience:

  • Bachelor's degree in Marketing or a related field,
  • And five years' experience in Marketing, Brand, or Product Management,
  • The understanding of modern marketing best practices, Or any equivalent combination of experience and education.

Preferred Experience:

  • Master's degree in Marketing or a related field

  • Agency experience highly desirable

  • Content Management experience

  • Agile experience

  • Google Analytics Certified.

  • Experience with A/B testing and multivariate experiments,

  • Project management system experience

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Manager Digital Marketing (Web Services)

Pinnacle Health Systems

Posted 3 days ago

VIEW JOBS 10/14/2019 12:00:00 AM 2020-01-12T00:00 Job Summary: Accountable to assist in establishing and managing digital brand strategy and client relationships through various digital channels, setting up, selling and executing vision, from delivering stand-alone projects to integrated campaigns, developing brand presence, tracking online and delivering brand email. Job Requirements: Bachelor#s degree with a focus in marketing, communications, business or information technology. Six (6) years# experience in marketing communications, web-based program management, design, development or related field. Comprehensive knowledge of web and social media-based concepts, tools and techniques such as search engine optimization, usability, navigation, QA testing, content development and metrics/reporting systems. Ability to communicate complex medical information to a consumer audience. Strong client project management skills. Superior oral and written communication skills. Ability to multitask. Attention to detail. Strong interpersonal and team skills. Preferred Qualifications: Experience working with interactive agencies. # Job Summary: Accountable to assist in establishing and managing digital brand strategy and client relationships through various digital channels, setting up, selling and executing vision, from delivering stand-alone projects to integrated campaigns, developing brand presence, tracking online and delivering brand email. Job Requirements: Bachelor's degree with a focus in marketing, communications, business or information technology. Six (6) years' experience in marketing communications, web-based program management, design, development or related field. Comprehensive knowledge of web and social media-based concepts, tools and techniques such as search engine optimization, usability, navigation, QA testing, content development and metrics/reporting systems. Ability to communicate complex medical information to a consumer audience. Strong client project management skills. Superior oral and written communication skills. Ability to multitask. Attention to detail. Strong interpersonal and team skills. Preferred Qualifications: Experience working with interactive agencies. Pinnacle Health Systems Harrisburg PA

Strategic Marketing Manager

Psecu