Strategic Marketing Associate
Job Number Full/Part Time Schedule Salary 201808072863 Full Time 8AM - 5PM $60,100 - $103,750
UCR Health is a team of physicians, specialists and healthcare professionals dedicated to improving the health of Inland Southern California residents and families by bringing health home to our communities. Established alongside the School of Medicine at the University of California, Riverside, UCR Health is growing to meet the healthcare needs of the region - bringing innovative, culturally sensitive medical care to our communities.
Our patient-centered primary care and specialty services deliver university-based healthcare excellence and innovation to the communities where we live, work and play. To learn more about UCR Health, please visit: www.ucrhealth.orgThis position has responsibility and accountability for the implementation of UCR Health digital marketing strategies inclusive of web, mobile and social media. The incumbent will plan and manage the activities required to create and maintain a digital presence for the clinical enterprise that strengthens the UCR Health brand, grows physician practice revenues and enables our existing patients to securely interact with their physician and the organization.
Works closely with faculty group practice leadership to identify and maximize digital opportunities to improve business processes and support critical business strategies. This position will also work collaboratively with marketing colleagues, IT staff, clinical faculty, faculty leadership, external partners and outside consultants. Works towards identifying, building and nurturing strong, lasting relationships with new and existing healthcare providers, physician referral sources, and potential patients.
Activities include identifying and influencing potential providers and patients to generate new business, identify business opportunities to increase patient value and drive revenue growth. Develops methods and services to strengthen relationships and meet the needs of physicians in the marketplace. Assists in the identification, development, and securement of grant funding of healthcare operations.
Please note: This position currently reports to the Chief Medical Officer / Interim Chief Operating Officer and will report to the Director of Marketing and Outreach once the position is filled.
Education Requirements Degree Requirement Bachelor's degree in related area and/or equivalent experience/training. Required Bachelor's degree in Business, Marketing, Communications or other related field. Preferred Master's degree Preferred
Conditions Condition Requirement An additional 4 years of experience, above the minimum experience requirements, can substitute the bachelor degree requirement. Required
Experience Requirement Minimum of 5 years of related experience. Required Demonstrated professional and personal experience with social media tools (blogs, microblogging, Wiki's, social networks, RSS). Required The 5 years of required experience must be within marketing communications and business experience in digital marketing strategic planning, development, implementation, maintenance of digital marketing systems, and/or business development.
Required Demonstrated experience in project management and execution of multiple projects. Required Prior experience in a healthcare setting. Preferred
Knowledge of digital influence and consumer engagement.
Knowledge of graphic design and database publishing.
Knowledge of job/work flow traffic systems.
Thorough knowledge of the fundamentals of design and user experience, including skill to design in an appealing, lively and relevant way.
Ability to write/edit in digital formats.
Thorough interpersonal communication skills.
Thorough skills to create clear, easy-to-navigate, informative, accurate, well-designed, and functional web sites that provide web content consistent with the organization's message and in keeping with management directives and client objectives.
Solid teamwork and interpersonal skills, with the ability to communicate and persuade customers, employees and management at all levels and thrive in a cross-functional environment.
Thorough understanding of organization's processes, procedures, and applicable rules and regulations for web communications.
Knowledge of tracking methodologies and their applications in evaluating marketing and communications.
Advanced knowledge of results-oriented digital communications.
Thorough skills to develop and implement original ideas and correctly identify and effectively solve problems.
Ability to work well under pressure.
Working knowledge of market planning and market research and its role in the development of marketing and communications materials in a variety of media.
Advanced knowledge of web site design, particularly in terms of site architecture, hierarchical structure and advanced functionalities.
Thorough knowledge of content management systems and/or relevant web applications used for web production and organization-specific computer application programs.
Ability to effectively adapt to rapidly changing technology and apply it to business needs.
Thorough understanding of technical language and requirements of the assigned work.
Thorough technical skills in computer applications for web production, image handling, publishing and design, illustration, presentation preparation, animation, web interaction, and/or other state-of-the-art web communication capabilities.
In the Heart of Inland Southern California, UC Riverside is located on nearly 1,200 acres near Box Springs Mountain in Southern California; the park-like campus provides convenient access to the vibrant and growing Inland region. The campus is a living laboratory for the exploration of issues critical to growing communities'air, water, energy, transportation, politics, the arts, history and culture. UCR gives every student, faculty and staff member the resources to explore, engage, imagine and excel.
UC Riverside is recognized as one of the most ethnically diverse research universities in the country boasting several key rankings of which we are extremely proud.
Washington Monthly (August 2016) ranked UC Riverside 12th in the nation in its annual University and College Survey.
Education Trust placed UC Riverside 9th in the nation for closing the graduation gap between black and white students by 1.7 percentage points.
In QS World University Rankings 2016/2017, UC Riverside's Department of Philosophy is #1 in the world for the frequency with which published papers are cited by other philosophers.
U.S. News and World Report Survey (September 2016) ranked UC Riverside 118th overall; earns "Great Schools, Great Prices."
Shanghai Jiao Tong University (August 2016) Academic Ranking of World Universities ranked UC Riverside among the top 151 to 200 institutions. This survey bills itself as "the most trustworthy precursor of global rankings of the world's top 500 universities."
U.S. News and World Report's Best Graduate Schools (2016) including:
Graduate School of Education
The University of California is an Equal Opportunity/Affirmative Action Employer with a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by law.
For information about our generous employee benefits package, visit: Employee Benefits Overview
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University Of California