Strategic Marketing Analyst Intern/Co-Op

Carpenter Technology Philadelphia , PA 19107

Posted 2 months ago

  • Prepare analysis of the revenue, volume and profit trends for targeted end market verticals

  • Derived from databases, determine and report on key performance indicators that are driving sales and profitability performance.

  • Identify and evaluate sub-segments and key customers within each, deriving key insights to share with senior management

  • Analyze and interpret marketing metrics to identify cause-effect relationships between marketing actions and sales or financial outcomes. Identify positive and negative trends and find the appropriate solutions and recommendations when needed.

  • Complete and present a market analysis of one of Carpenter's key market segments in collaboration with the commercial team. This could include, but is not limited to marketing toolkit analyses such as: SWOT, value chain analyses, share of wallet, competitive landscape and partnership assessments.

  • Establish external market metrics dashboards and understand drivers of revenue, create time based metrics charts and establish data sources for regular updating of the dashboard.

  • Maintain and enhance current data sources.

  • Identify opportunities to develop forecasts, statistical models, and customer segmentation to drive marketing efforts.

  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.

  • With market leads and product management, recommend specific marketing approaches to support sales growth of products in each market

  • With product management, identify future unmet needs for customers

  • Perform all of the above requirements in an independent and reliable manner

Requirements

  • In progress or completion of 1st year of MBA program

  • Marketing experience or undergraduate work preferred

Carpenter Technology Company offers a competitive salary and a comprehensive benefits package including life, medical, dental, vision, flexible spending accounts, disability coverage, 401k with company contributions as well as many other options to employees.

Carpenter Technology Corporation's policy is to fully and effectively maintain a program of equal employment opportunity and nondiscrimination for all employees, to employ affirmative action for all protected classes, and to recruit and develop the best qualified persons available regardless of age, race, color, religion, sex, gender identity, sexual orientation, marital status, national origin, political affiliation or any other characteristic protected by law. The Company also will recruit, develop and provide opportunities for qualified persons with disabilities and protected veterans.


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Strategic Marketing Analyst Intern

Carpenter Technology

Posted 4 weeks ago

VIEW JOBS 3/19/2019 12:00:00 AM 2019-06-17T00:00 Carpenter Technology Corporation is a leader in the development, manufacture and distribution of cast/wrought and powder metal stainless steels and specialty alloys including high temperature (iron-nickel-cobalt base), stainless, superior corrosion resistant, controlled expansion alloys, ultra high strength and implantable alloys, tool and die steels, and other specialty metals as well as cast/wrought titanium alloys. We provide materials solutions to the ever changing needs of the automotive, aerospace/ defense, energy, industrial, medical, and consumer products industries. Since it is all about innovation at Carpenter, we are continuing to grow and develop our business strategies. STRATEGIC MARKETING ANALYST INTERN The Strategic Marketing Analyst Intern completes research and data analysis in support of the Carpenter Growth Process. Specific projects will inform and influence growth strategies and tactics for Carpenter's market verticals. The intern will interact across all levels of the organization, from individual specialists to directors, vice presidents and the Chief Commercial Officer. PRIMARY DUTIES * Prepare analysis of the revenue, volume and profit trends for targeted end market verticals. * Derived from databases, determine and report on key performance indicators that are driving sales and profitability performance. * Identify and evaluate sub-segments and key customers within each, deriving key insights to share with senior management. * Analyze and interpret marketing metrics to identify cause-effect relationships between marketing actions and sales or financial outcomes. Identify positive and negative trends and find the appropriate solutions and recommendations when needed. * Complete and present a market analysis of one of Carpenter's key market segments in collaboration with the commercial team. * This work could include, but is not limited to marketing toolkit analyses such as: SWOT, value chain analyses, share of wallet, competitive landscape and partnership assessments. * Establish external market metrics dashboards. * Understand drivers of revenue, create time based metrics charts and establish data sources for regular updating of the dashboard. * Maintain and enhance current data sources. * Identify opportunities to develop forecasts, statistical models, and customer segmentation to drive marketing efforts. * Analyze marketing and sales data to develop insights and make recommendations on areas for optimization. * With market leads and product management, recommend specific marketing approaches to support sales growth of products in each market. * With product management, identify future unmet needs for customers. * Perform all of the above requirements in an independent and reliable manner. REQUIREMENTS * MBA student after 1st & 2nd year of study preferred * Four year degree in Business, Marketing or Economics with a strong quantitative and analytical background; or degree in Engineering, Management Science or Statistics with a strong background or interest in business, strategy and marketing * Two to five years' experience in a marketing, sales or technical role within a global industrial business environment is preferred. * Candidate must have strong written and verbal communication skills, including presentation development and delivery. * Proficient computer skills including Microsoft Office. Carpenter Technology Company offers a competitive salary and a comprehensive benefits package including life, medical, dental, vision, flexible spending accounts, disability coverage, 401k with company contributions as well as many other options to employees. Carpenter Technology Corporation's policy is to fully and effectively maintain a program of equal employment opportunity and nondiscrimination for all employees, to employ affirmative action for all protected classes, and to recruit and develop the best qualified persons available regardless of age, race, color, religion, sex, gender identity, sexual orientation, marital status, national origin, political affiliation or any other characteristic protected by law. The Company also will recruit, develop and provide opportunities for qualified persons with disabilities and protected veterans. Carpenter Technology Philadelphia PA

Strategic Marketing Analyst Intern/Co-Op

Carpenter Technology