Prepare analysis of the revenue, volume and profit trends for targeted end market verticals
Derived from databases, determine and report on key performance indicators that are driving sales and profitability performance.
Identify and evaluate sub-segments and key customers within each, deriving key insights to share with senior management
Analyze and interpret marketing metrics to identify cause-effect relationships between marketing actions and sales or financial outcomes. Identify positive and negative trends and find the appropriate solutions and recommendations when needed.
Complete and present a market analysis of one of Carpenter's key market segments in collaboration with the commercial team. This could include, but is not limited to marketing toolkit analyses such as: SWOT, value chain analyses, share of wallet, competitive landscape and partnership assessments.
Establish external market metrics dashboards and understand drivers of revenue, create time based metrics charts and establish data sources for regular updating of the dashboard.
Maintain and enhance current data sources.
Identify opportunities to develop forecasts, statistical models, and customer segmentation to drive marketing efforts.
Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
With market leads and product management, recommend specific marketing approaches to support sales growth of products in each market
With product management, identify future unmet needs for customers
Perform all of the above requirements in an independent and reliable manner
In progress or completion of 1st year of MBA program
Marketing experience or undergraduate work preferred
Carpenter Technology Company offers a competitive salary and a comprehensive benefits package including life, medical, dental, vision, flexible spending accounts, disability coverage, 401k with company contributions as well as many other options to employees.
Carpenter Technology Corporation's policy is to fully and effectively maintain a program of equal employment opportunity and nondiscrimination for all employees, to employ affirmative action for all protected classes, and to recruit and develop the best qualified persons available regardless of age, race, color, religion, sex, gender identity, sexual orientation, marital status, national origin, political affiliation or any other characteristic protected by law. The Company also will recruit, develop and provide opportunities for qualified persons with disabilities and protected veterans.