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Strategic Initiatives Marketing Lead

Expired Job

SAP Conshohocken , PA 19428

Posted 4 months ago

Requisition ID: 193961
Work Area: Marketing
Expected Travel: 0 - 20%
Career Status:
Executive
Employment Type: Regular Full Time
COMPANY DESCRIPTION
SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done.
Today, as a market leader in enterprise application software, we remain true to our roots. Thats why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.
SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees.
We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because its the best-run businesses that make the world run better and improve peoples lives.
Part of the CMO organization, the Global Audience and Partner Marketing teams mission is to deliver SAPs brand narrative to defined audiences through integrated demand programs. As we drive this mission, GAPM is seeking an innovative and highly motivated marketing leader to drive strategic cross team initiatives.
In this role, you will lead a team dedicated to building and orchestrating the go to market strategy and demand gen plan for key SAP initiatives like Intelligent Enterprise, Brand narrative etc. as well as identifying opportunities and building cross-LoB, cross-audience messaging and demand gen campaigns.
The right candidate will have a proven record of successfully driving strategic cross functional marketing initiatives, can demonstrate experience in managing and communicating with senior executives, working with sales, services, product marketing, global, regional and market unit stakeholders as well as building global integrated marketing programs.
EXPECTATIONS AND TASKS
Strategic Initiatives
Build the framework and GTM model for bringing to market and scaling strategic initiatives through standalone, LoB and Regional/MU marketing programs
Represent GAPM in cross team and cross SAP initiatives
Drive community, requirements and communication for successfully landing key initiatives into market
Own KPIs for strategic initiatives marketing programs
Stakeholders management
Manage executive stakeholders relationship across marketing, sales and services at global, regional and market unit level
Influence and enable LoB integrated programs teams within GAPM to align messaging and assets to core messaging and goals for SAP strategic initiatives
Drive consistent communication and alignment with regions and MUs
Own planning process for the strategic initiatives
Integrated Programs
Build stand alone or LoB focused integrated marketing programs in close collaboration with Regional/MU, Global and Product Marketing, to land and achieve strategic initiatives goals
Own messaging, build and KPIs for demand gen programs aligned to strategic initiatives
Own messaging framework and requirements for all GAPM programs to drive consistent red-thread Brand narrative
Employee Engagement
Manage a team of seasoned marketing professionals
Grow and retain talent, enable and develop individual contributors
Drive high employee engagement and management KPIs
CRITICAL PERFORMANCE COMPETENCIES
Strong relationship and consensus building skill both in developing relationships with the field, other cross-functional constituents as well as critical third-party resources when necessary.
Excellent writing, presentation and communication skills.
Exceptional analytic, budget and forecasting skills and experience making in-source vs. outsource decisions.
High level of business, executive functioning, marketing acumen, and decision-making expertise.
Flexible and adept at navigating ambiguity and managing multiple projects, deadlines and competing priorities.
Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational dynamics.
Natural curiosity, and excitement to stay abreast with the latest marketing technology trends and best practices.
Agile thinker.
Able to think outside of the box -- or remove the box -- and pursue continual process improvement.
EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES
Masters Degree in Business Administration or related field preferred
5-7+ years experience working with executives
Impeccable managerial and interpersonal skills
Proven track record of effectively interacting with senior management
Ability to work strategically and collaboratively across departments
Knowledge of B2B customer lifecycle from awareness to advocacy.
International experience, understands regional and country-level cultures, buying behaviors, maturity levels and understands the unique localization needs.
Have championed or worked in a Global function, Center of Excellence or Shared Services Operating Models.
The right candidate for the job will contribute to the long-term success of the company with the following core responsibilities:

Strategic advisory Strategic Planning Executive Communications Executive Briefings Marketing Enablement & Knowledge Transfer Strategic Initiatives Integrated Marketing Programs Services Marketing Messaging Framework Brand Executive Stakeholders Management
WHAT YOU GET FROM US
Success is what you make it. At SAP, we help you make it your own.
A career at SAP can open many doors for you. If youre searching for a company thats dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment apply now.
SAP'S DIVERSITY COMMITMENT
To harness the power of innovation, SAP invests in the development of its diverse employees.
We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.
SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: or , APJ: , EMEA: ).
Successful candidates might be required to undergo a background verification with an external vendor.
Additional Locations:


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Strategic Initiatives Marketing Lead

Expired Job

SAP