Strategic Growth And Analytics Manager, Market Expansion

Adobe Systems Incorporated San Francisco , CA 94118

Posted 2 months ago

The Challenge

As a manager on the Market Expansion and Measurement team, you'll be responsible for helping grow Adobe's Digital Media business, representing over $7B in annual recurring revenue, through opportunity identification, marketing strategy, and measurement. To do this you'll work cross-functionally, partnering with Marketing, Sales, Finance, and Data Science to identify growth countries, propose marketing tests, and measure and optimize marketing investment. You'll present your insights to business executives, advising them on strategic investments to make going forward.

Our team was formed in early 2019 with the goal of fast-growing into untapped tier 2 and 3 countries to drive new revenue growth for the Creative Cloud business. This is an exciting opportunity to combine strategic market research with marketing analytics to craft Adobe's framework for market entry and expansion.

What you'll do:

  • Oversee a specific geographic region, own a marketing budget, and indirectly lead a diverse group of partners

  • Identify high-potential growth countries using market research, marketing metrics, and business insights

  • Develop growth minded market entry and expansion strategies across site, product, content, and marketing channels to drive aggressive year-over-year revenue growth

  • Demonstrate data science models to identify new use cases to optimize marketing investment

  • Oversee cross-functional execution of marketing strategies by collaborating with internal teams and outside agencies

  • Measure marketing's return on investment and build summary reports to communicate results and next steps

What you need to succeed:

  • 5+ years of consulting, finance, strategy, or marketing analytics experience

  • MBA or Masters degree in an analytical field preferred

  • Excellent verbal and written communication skills with demonstrated ability to articulate strategy and insights at every level of the company

  • Strong analytical skills including experience defining and using relevant metrics (e.g., CAC, return on investment, etc.), and experience performing data analysis to identify trends and measure impact

  • Experience in cross-platform marketing (mobile, desktop) preferred

  • Track record of leading change and implementing new initiatives

  • Strong interpersonal skills and the ability to work both independently and part of a geographically diverse team and building cooperative relationships

  • Motivated and intellectually curious individual who is ready to dig into data, pay high attention to detail, and develop solutions to problems

  • International work experience preferred

  • Proficient in Excel, SQL, and Tableau

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.


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Strategic Growth And Analytics Manager, Market Expansion

Adobe Systems Incorporated