Strategic Designer

Airbus Helicopter Atlanta , GA 30301

Posted 3 weeks ago

Airbus is an international pioneer in the aerospace industry. We are a leader in designing, manufacturing and delivering aerospace products, services and solutions to customers on a global scale. We aim for a better-connected, safer and more prosperous world.

A commercial aircraft manufacturer, with Space and Defense as well as Helicopters Divisions, Airbus is the largest aeronautics and space company in Europe and a worldwide leader.

Airbus has built on its strong European heritage to become truly international with roughly 180 locations and 12,000 direct suppliers globally. The company has aircraft and helicopter final assembly lines across Asia, Europe and the Americas, and has achieved a more than sixfold order book increase since 2000.

Position Summary:

For this role, we are looking for a strategic designer with a passion for design systems and applying the principles of design thinking and innovation process to solve "big picture" systemic challenges of the aviation industry. Our ideal candidate redefines how problems are approached, identifies opportunities for action, and helps deliver more complete and resilient solutions through consultative selling.

Primary Responsibilities:

User research & discovery

  • From stakeholders to end-users, organize and lead sets of interviews in order to deliver a clear vision of the client objectives, strategy, ecosystem and end-users needs.

  • Formalize the output of interviews such as ecosystems, personas, and customer journeys.


  • From the user research outputs, target the right insights and opportunities in order to launch ideation phases.

  • Prepare, inspire and brief teams before ideation through creative, innovation, ux, and competitive benchmark presentations.

  • Organize and animate ideation and brainstorm sessions.

  • Qualify the value of ideas, according to the strategy set up and the brand value objectives.

Idea framing

  • Frame ideas, based on original insights, pain points solved, emotional gains leveraged, and describe its value.

  • Co-create and define the idea value proposition, based on the Lean canvas principles, by analyzing customer segments, reporting customer pain points and expectations, and contributing to the definition of a solution scenario.

  • Engage customers in a co-creation phase.

  • Describe the overall experience of the idea, and document it with a data driven experience map, including the user journey sequences, data in /out and KPIs.

  • Describe the key contents and features related to the experience, their roles, key messages, kinds of assets, in order to define a roadmap and a set of prioritization.

  • Prepare and story-tell a presentation, as a short Framed Idea pitch.

Concept orientation

  • Describe and present every user journey flows of the experience, then wireframe and mock-up every step and screen.

  • Set up sitemaps.

  • Functional prototypes, ability to organize customer co-creation workshops along the lean start-up cycle (build measure learn) to refine the solution scenarios.

  • Define final product SWOT.

  • Prepare and story-tell a presentation, as a Minimum Viable Concept pitch and obtain a portfolio management buy-in.

  • Match ideas with a sales approach and with the early adopter program.

Production follow up

  • Collect users' feedback from co-build workshops.

  • Ensure the minimum version of the product is tested and ready to be rolled out to early adopters under operational conditions, following safety standards and regulation.

  • Contribute to the Early adopters change management set-up, from service level, support and minimum version of eLearning, to operational point of view.

Qualified Experience / Skills / Training:

  • 3 5 years of applicable Product design work experience

  • 2+ years of Design Thinking experience preferred

  • 2+ years of Adobe/Sketch/InVision

  • Aviation or airline industry exposure preferred

  • Must have excellent verbal and written communication skills; ability to influence and build relationships with leadership at all levels of the organization

  • Must be able to learn and communicate the principles of design, iterative improvement, design thinking, qualitative analysis, and change management to a wide variety of audiences to gain the buy-in and understanding needed to effectively deploy the tools and successfully deliver consistent quality for consultations and/or projects

  • Must be able to engage and inspire a wide variety of team members for quick and effective engagement

  • Must be able to manage large-scale efforts

  • Product management experience a plus


Bachelor's degree or equivalent work experience



Communication Skills (Spoken, Written, Influencing, Proficiency in Other Languages):

  • Inspire teams through creative workshops and facilitate ideation and co-creation phases.

  • Rigorously document every step of the creation process through crystal clear hi-end deliverables.

  • Communicate, internally and externally, about our activities at SDG and evangelize about our design thinking based co-creation methods and to identify the right stakeholders and points of contact for a more efficient communication.

  • Set up practical methods of sharing knowledge, ensure internal adoption, and touch-points relevancy

Travel Required:

20-30% local or International travel expected


  • Authorized to Work in the US


  • None

Decision Making, Complexity:

Organizational information:

Job Dimensions, Contributions to Success:

Nature of Contacts:

Physical Requirements:

Equal Opportunity: Airbus Group is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Airbus Group is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

As a leader in our field, Airbus Group provides relocation assistance for qualified positions and a comprehensive compensation and benefits package.

Airbus Group does not offer tenured or guaranteed employment. Employment with Airbus Group is at will, meaning either the company or the employee can terminate the employment relationship at any time, with or without cause, with or without notice.

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Strategic Designer

Airbus Helicopter