Strategic Communications Specialist

Pocono Medical Center Allentown , PA 18101

Posted 7 months ago

Job Summary: The Strategic Communication Specialist is a passionate writer and strategic storyteller responsible for crafting and implementing internal/external communications plans to support important network initiatives and marketing campaigns, senior leadership visibility, voice and message, and colleague and community brand engagement.

Devises key messages and innovative storytelling methods for digital (websites, email, social, and video), print (publications, ads) and corporate (presentations, remarks, media). Responsible for content voice, tone and style, and serves as a writer, editor and content optimization expert across multiple internal/external channels to support marketing, communications and public affairs goals. Reports to the Manager, Strategic Communications.

Qualifications:
Excellent storyteller, writer, and communicator.

A go-getter who is passionate about his or her work. Progressive thinker about strategic communication and engagement. Flexible and adaptable to rapid change.

Steward of brand standards. Understands brand experience and its role in colleague communications and consumer marketing. Strong project management skills.

Handles multiple projects and produces excellent work under tight deadlines. Provides outstanding service to colleagues, clients, and customers. Keeps up-to-date with changing approaches/technology and continually hones skills.

Ability to recommend and implement innovative tools. Creative thinking to increase reach and engagement of internal and external communication#campaigns. Ability to work efficiently, identify new efficiencies, and recommend and implement innovative tools to complete projects at or under budget.

Intimate knowledge of the workings of large organizations. Preferred / Desired: Strong copywriting skills that capture attention and inspires action.# Experience / Education:

Bachelor#s degree in communications, journalism or related field. Three years# experience in communications and marketing. Experience supporting and developing comprehensive communication plans and consistency of message.

Experience collaborating with and creating messaging for senior and executive suite leadership. Experience writing and editing effective content across multiple channels and audience segments. Shows versatility in writing skills.

Experience with content management systems and optimizing copy with SEO. Experience ensuring editorial voice, tone and style are consistent across all channels. #LI-ML1 # #

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Strategic Communications Specialist

Pocono Medical Center