This is a universal job description meant to capture some of the primary duties of this role that are common across functions or divisions. It is not intended to represent all of the specific responsibilities of your position.
Develop, coordinate and implement a strategic business plan for MS Centers of Excellence (CoEs), including KOLs within the centers. Key Novartis contact with senior leadership (in-cluding Medical Directors, National and Local KOLs) charged with forging long-term business relationships with key decision-makers and influencers through obtaining local customer in-sights. Collaborate with sales, marketing,
USMM, and home office to develop and execute account centric programs aligned with franchise strategic imperatives.
Responsible for developing overall strategy which may include account planning and tactical implementation for assigned CoEs to create access, partnership opportunities to advance the business and pull through marketing initiatives both long and short term. Build key business relationships within the MS CoEs at C Suite level personnel, where appropriate, and with key influencers/decision-makers to network across organization and collaborate on key initiatives where opportunities align.
Through customer insights, leverage knowledge of influence network & affiliations (i.e. Payors, societies) to further initiatives. Facilitate the education of CoE KOLs on Novartis MS products and services (i.e., patient support services, reimbursement, REMs) as needed.
Coordinate all commercial activities within the MS CoE. Identify potential NVS MS speakers within the MS CoEs and manage utilization Ensure local NVS Nurse Educator triages with TheraCom and addresses reimbursement issues and support as needed within the CoEs. Participate in internal Account Manager CoE Advisory Board to provide insights that ena-ble Novartis to align with the high level needs of the CoE. Ensure account strategy is consistent with national objectives (e.g. brand & segment strategy) As per guidelines, have occasional discussions with field medical to understand necessary aspects of the CoEs.
Account management: Drive effective account planning & management process by identifying key influencers within the account and building relationships at the executive level.
Lead the development and implementation of the account plan with a cross functional team approach, sound account strategies and tactics and effective allocation of resources. Generate positive customer feedback on value. Innovation/ Initiative:
Work with Regional Institutional Marketer (RIM) in creating and using existing tools and resources to meet customer needs. Collaborate and communicate across team and organization on strategy, initiatives and implementation, with ability to be creative / think "outside-the-box" and use non-traditional approaches within Novartis ethics and compliance policies Local market opportunities: Drive cross-functional alignment on marketing opportunities & initiatives Work with CoEs to obtain favorable formulary status within the key accounts and create pull through Predetermined KPI's that measure customer value
This is a remote position