State and Local Government Regional Marketing Manager
Amazon Web Services (AWS), a subsidiary of Amazon.com, is seeking a talented, self-directed marketing manager to drive awareness and marketing of AWS's cloud computing solutions to state and local government in one region of the United States (west, central, east) This is a unique opportunity to play a key role in an exciting, industry-leading technology business.
This role will be responsible for developing the state and local government specific marketing strategy and plan for the specified region. This includes but is not limited to field marketing activities such as managing local events, developing and driving collateral creation, driving digital marketing strategy and initiating customer-facing programs designed to drive further adoption of AWS among technical influencers and decision makers in this industry. This role will also be responsible for measuring and reporting on all marketing activities, showing direct impact to the region business. This person will work with the broader marketing organization (events, digital, content, product marketing) to oversee successful execution of all west field marketing activities. Successful candidates must be able to recognize the needs of this specialized market segments and use this understanding to create targeted messaging/content and customer facing campaigns in alignment with business objectives.
The ideal candidate has a passion for and experience in the public sector, specifically state and local government, has an entrepreneurial spirit, and the ability to quickly grasp technology concepts. Candidate must be able to generate and present marketing content and be well versed in all aspects of field marketing campaign development and execution.
Roles & Responsibilities
Develop go-to-market strategies that drive awareness and demand generation campaigns for AWS in state and local government
Build digital campaigns that address the differing needs of both technical and non-technical users and buyers
Oversee all field marketing execution in the region for state and local government
Stay up to date on current trends and customer insights in state and local government
Be successful business partner to sales region lead and broader sales and technical teams
Craft and develop compelling messaging and tools focused on customers for use on the web, at live events and in customer facing programs.
Work with the rest of the State and Local government marketing team and broader Public Sector marketing team to distill key functionality and benefits into core marketing messages that resonate with this audience.
Identify and execute breakthrough marketing activities that reach target audiences.
Deliver clear, concise content for websites and social media.
Work closely with marketing and sales teammates to achieve business goals.
5+ years of relevant work experience in marketing, marketing communications and/or digital/high-technology companies/products to public sector IT customers.
Proven track record creating compelling positioning and marketing content for state and local government
Demonstrated ability to tie marketing programs to ROI metrics
Proven ability to lead event strategy and execution
Proven success in managing complex and multi-faceted marketing programs with the ability to drive projects through completion and metrics.
Demonstrated ability to work independently and autonomously.
Excellent presentation and written communication skills.
Understanding of state and local government decision making process and players
Knowledge of key issues in the state and local government market
The candidate must also be a strong partner and leader with excellent communicator who can drive consensus and articulate program recommendations
A bachelor's degree in marketing, business, technology, or relevant field of study.
Amazon is an Equal Opportunity-Affirmative Action Employer Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation