Starpower - Senior Director, Entertainment And Influencer Marketing

Working at Real Chemistry and in the healthcare industry isn't just a job for us. We got into this field for different reasons, but we all stay for the same reason - to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas.

Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20+ years has, carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration-we believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare-all with the intent to transform healthcare from what it is to what it should be. But we can't do it alone - you in?

We are seeking a Senior Director, Entertainment and Influencer Marketing to join our team!

starpower is a strategic, pop-culture-centric entertainment and influencer marketing agency that counsels and connects brands with entertainment, sport, music, fashion and beauty Talent, Influencers and Content. We have been recognized as the bridge between Hollywood and healthcare, given our expertise and experience identifying and partnering Celebrity Talent and Influencers with brands in the healthcare industry. starpower works with client across various industries, including but not limited to CPG, Health & Wellness, Financial Services and Beverage Alcohol/Spirits.

We are a hybrid company with hub locations in Los Angeles and New York. Candidates located in New York or Los Angeles will be considered prioritized.

What You'll Do:

Client Service and Account Management

• Run point on culture-led programming for nationally recognized consumer brands, including talent-led activations and branded partnership opportunities/sponsorships

• Lead and counsel clients and inter-agency partners, as well as lead communications on multiple brands

• Project lead across multiple brands on fast-moving campaigns

• Develop and drive influencer + talent-led strategy against a client brief, which often includes PR objectives, and includes, but is not limited to, building out decks + client-facing sell-in materials and collaborating with agency partners to layer ideas

• Attend + lead weekly client conference calls and in-person meetings, as well as daily client email comms

• Supervise entertainment social media channels, digital news outlets, publications and broadcast channels for information relevant to clients in order to proactively provide updates, entertainment information and pitch talent led opportunities to brand, and ultimately lead negotiation to execution of opp

• Experience with beverage alcohol and premium spirits clients preferred

• Oversee and develop direct reports, including daily meetings, feedback sessions, annual reviews

Talent Procurement + Campaign Management

• Lead the talent procurement process for brand partnerships against client brief, including talent needed for public relations, advertising, digital and influencer campaigns and experiential

• Ideal candidate should have experience negotiating celebrity talent partnerships and a developed network of agents, managers and publicists

• Ability to negotiate talent partnerships from scope of work through to long form contract on behalf of brand and agency clients; includes collaborating closely with internal business affairs and client legal teams

• Own the development of client-facing materials, including scopes of work, formal offer letters, contracts and presentations

• Lead the execution of talent services once campaign kicks off, including being the main liaison between talent and client/agency partner, driving the coordination of talent approvals for campaign materials, supervising talent services against agreement

Brand Partnerships

• Use network to identify entertainment event + content opportunities (e.g. music video integrations, event sponsorships, etc.)
• Lead the strategy and execution of brand partnership opportunities including everything from in-kind donations to large scale sponsorships and co-branded events)
• Lead the recapping of programs in a timely matter, providing context on value + ROI

Who'll Love This Job:

• You're intuitive - you see between the lines and understand needs of clients before they do.

• You're a doer - who sees issues and solves them, requiring minimal oversight to do your best work

• You're flexible - knowing when to lean into things to keep things moving

• You're passionate about pop culture- you live & breathe all things entertainment and pop culture

What You Should Have:

• Minimum of 10+ years of client serving and talent procurement/buying experience

• Demonstrated experience working in Integrated Marketing, including branded partnerships + content a plus

• Demonstrated experience working in multicultural or inclusive marketing, including branded partnerships + content

• Finger on the pulse of all things culture + entertainment, know who and what is "hot," particularly in music and sports.

• A proven track record of working with celebrities and influencers

• Experience negotiating talent endorsement deals and/or brand sponsorships

• Relationships with major talent agencies, talent managers, publicists, etc.

• Prior experience in the beverage alcohol space (bonus, not required)

• Ideal candidate has talent or PR agency experience, and experience using talent for public relations campaigns

• Experience managing budgets

• Passion for the business of entertainment (tv, sports, music, fashion and beauty)

• Solid understanding of pop-culture, including celebrities, athletes, musicians, digital talent, etc.

• Ideal candidate is creative, self-motivated, multi-tasker, a critical thinker, anticipates needs, has a sense of urgency, thrives in a fast-paced environment, is social media savvy and is detail oriented

• Must have strong written and verbal communication skills, including writing decks, presenting / pitching to clients

• Knowledge of FTC guidelines for influencers + paid brand partners / sponsorships

• Understanding of SAG and ability to work with signatories to confirm allocations and financial implication of allocations, handle budget and payment

• Bachelor's degree; preferred if degree is in a relevant course of study; e.g. business administration, sports management, integrated marketing communications (marketing, PR, advertising)

• Ability to lead team members while handling multiple competing priorities in a fast-paced environment

• Highly organized individual who can work with limited direction; must be able to set and adjust priorities independently - requires a personality that thrives with challenges and excels at finding solutions

• Exceptional interpersonal, written and communication skills - this is a relationship industry, must be able to adapt to various work styles

Pay Range: $135,000.00-$155,000.00

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.

Real Chemistry is proud to be Great Place to Work certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here.

Working with HART: Since the pandemic, we have adapted to how our people told us they want to work. We have offices in cities with many employees and clients - New York, Chicago, San Francisco, Manchester, UK and London, UK - that serve as hubs where and when they need us, and we encourage employees who live less than a 45-minute commute of a Real Chemistry office to go in at least two days per week. Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Hybrid and Regional Teams approach. Real Chemistry believes we are best together - and our workplace strategy fosters connection and collaboration in person - but also supports flexibility for our people.

Real Chemistry offers a comprehensive benefit program and perks, including options for medical, dental, and vision plans, a generous 401k match, flexible PTO, and entitlement to a five-week sabbatical program after 5 years of service. Other perks include an annual wellness reimbursement, student loan debt contributions, mental wellness coaching and support, and access to more than 13,000 online classes with LinkedIn Learning. Additional benefits for those just starting or continuing with their family building journey include access to enhanced fertility support, Bright Horizons family support programs, as well as expanded paid leave for new parents including personalized coaching support through Your 4th Trimester . Learn more about our great benefits and perks at: https://www.realchemistry.com/

Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.