Staff Business Data Analyst

We are looking for an experienced and highly-motivated Senior Analyst to join our Marketing Analytics team. You must have a strong background in data science, inference, automation and experimentation, be able to communicate effectively with stakeholders, and have a passion for driving data-informed solutions.

Responsibilities

• Develop data-driven insights to drive marketing decisions and improve business outcomes.

• Utilize models and develop advanced experimentation methods, such as synthetic controls, propensity score matching techniques etc. to measure marketing's impact across our suite of products.

• Utilize time-series forecasting models to predict growth and set the right growth goals, and develop frameworks to implement marketing attribution models.

• Design, launch, and analyze experiments to understand the incrementality of different messaging and creative campaigns.

• Design measurement approach and identify flaws in experiment practices and results, especially in 3P environments.

• Collaborate with marketing, product, and engineering teams to identify insights and guide new campaign and growth roadmaps.

• Manage data integration and engineering with marketing technology platforms for data hygiene, segmentation, and targeting.

• Partner with cross-functional teams to initiate, lead, or contribute to large-scale/complex strategic projects

• Act as a thought partner to senior leaders to prioritize/scope projects, provide recommendations, and evangelize data-driven business decisions in support of strategic goals.

• Optimize our marketing efforts to make sure our marketing spend has the best possible ROI.

• Apply expertise in data mining and data presentation, as well as knowledge of marketing channels and platforms, to identify opportunities.

• Influence team's roadmap by sharing findings with the rest of the company, and driving and verifying change in our marketing channel spend