Staff Business Data Analyst

Come join the Quickbooks Paid Media Marketing Analytics team as a Staff Business Data Analyst. You will be joining a team that is responsible for driving marketing decisions through data-backed insights, bringing new customers to the Quickbooks via paid marketing channels. As a paid media marketing analyst, you will drive a deeper understanding of channel performance, and help identify areas of business opportunities.

Responsibilities

• Drive opportunity identification and sizing in Mobile/DM acquisition channels, and unlock critical efforts to drive new customer acquisition growth

• Work closely with capabilities team to measure marketing performance through attribution, A/B tests, geo experiments, and incrementality models

• Lead the construction of channel reporting and data narratives to senior leaders to influence and power strategic marketing decisions including (1) build DM analytics foundation from ground up, including creating datasets and Tableau dashboards to provide insights and unblock testing opportunities; (2) own and improve the core set of Tableau dashboards for Mobile channel to unlock speed of insights

• Perform deep-dive strategic analysis to shape business strategy

• Facilitate insight generation from KPIs, conduct trend decomposition analysis and drilling down to identify underlying drivers

• Build relationships and provide analytical guidance to business stakeholders and leaders