Sr. Web Analyst

Advance America, Cash Advance Centers, Inc. Spartanburg , SC 29306

Posted 2 months ago

Overview

This position reports to the Director of Digital Marketing and is responsible for understanding consumer digital behavior and search engine algorithms in order to guide website content and design for optimal, digital customer experience on advanceamerica.net. The person best suited for this position will be a seasoned, analytical individual who uses data driven strategic thinking to discover insights into current website activity, provide action-driven recommendations to improve website performance (including SEO optimization), and monitor/report results of website usage, consumer digital conversion funnel, and any implemented website test/update. This individual will be instrumental in setting digital KPIs and evolving the digital measurement platform.

Responsibilities

Support

  • Collaborate closely with agencies and internal departments

  • Assist marketing managers and agency/partners with campaign tracking needs and post-campaign analysis

  • Work with ad agency to optimize copy and landing pages for search engine marketing

  • Work with the agency to ensure SEO best practices are properly implemented

Influence

  • Understand and deliver clear verbal and written explanations of complex data and performance metrics to key stakeholders utilizing data visualization tools

  • Provide recommendations and ideas to improve our marketing automation ecosystem/technology roadmap

  • Provide proactive insights based on regular analyses and special-request inquiries of digital performance

  • Continuously identify opportunities to modify reporting and analytic strategies to better meet the needs of the business.

  • Analyze potential changes to the website based on multi-variate testing results, closely track the results of changes or tests

  • Influence changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

  • Research and analyze competitor sites, as well as other companies that provide best in class user experience

Drive

  • Apply your expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how users interact with our sites

  • Develop strong understanding of traffic drivers and advertising revenue streams

  • Provide recommendations for digital KPIs and responsible for continuously evolving the digital measurement platform

  • Serve as a digital marketing analytics subject matter expert, staying on top of news, trends, and best practices

Manage

  • Ensure consistent implementation process across all marketing web properties

  • Manage analytics requests that incorporate: web and blog/social media traffic and behavior; site conversions and funnels; customer feedback and satisfaction ratings

  • Manage, prioritize, and respond to ad-hoc requests for web performance analysis from internal marketing team

Maintain

  • Work with agency to maintain and manage analytics tracking and page tagging standards

  • Build and maintain web analytics reports to monitor online business and communicate results and recommendations to key stakeholders regularly

  • Generate weekly/monthly trend and variance analyses of traffic and conversion data

  • Perform ongoing keyword discovery, expansion and optimization

Qualifications

Equivalent Education Level Required: BS/MS degree in a quantitative, test-driven field

Experience Required: 5+ years of experience in web user behavior analysis, advanced web analytics management; knowledge and applied experience with digital marketing strategy and analytics (social media, SEM, SEO, display advertising and e-Commerce). Experience with A/B and multivariate experiments also needed.

Knowledge Required: Excellent communication skills and ability to interact with all levels of end users and technical resources via in person, by phone, and through email; Strong data visualization skills; adaptability and flexibility to changing environment; and comfortable working in a dynamic, high volume, fast-paced environment. Ability to read, write, evaluate, and apply information. Ability to interact professionally and exhibit appropriate social skills. Ability to understand and ensure compliance with policies, procedures, and laws governing our industry/business and products. Ability to develop and maintain business relationships.

Microsoft Office, Internet/Interactive experience, ability to manage multiple tasks, good organization, detail, and time management skills. Ability to work independently with minimal direction, while also functioning and contributing as part of a team. Strong analytical skills; able to review large amounts of data, form hypotheses and draw meaningful patterns and insights from disparate data sources. Strong critical thinking skills; able to understand goals and objectives of web products and projects and provide recommendations regarding how to use web metrics, customer feedback and market or industry benchmarks to monitor success towards goals and objectives. Excellent communication skills and ability to interact with all levels of end users and technical resources. Expertise usage of standard web analytics tools such as Google Analytics Suite, Google Search Console, Bing Webmaster Tools, Optimizely, Full Story, etc. and ability to leverage their advanced features and functionality to generate meaningful reports and insights. Experience in web user behavior analysis and advanced web analytics methodologies. Working knowledge of HTML, CSS, SQL, and JavaScript development and constraints. Knowledge of ranking factors and search engine algorithms. Open-minded, willing to learn new technologies as required. Google Analytics Certification and Tableau, a plus.

Physical Requirements:
Sitting for long periods of time; standing occasionally; walking; bending; squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; transferring items between hands and/or to another person or receptacle; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location.

Travel: Minimal, as needed

Attire: Business Casual

Other: Must be eligible to work in the USA and able to pass a background check.

web analytics, CrazyEgg, HTML, CSS, SQL, search engine algorithms, Google Analytics, quantitative analysis, web performance, marketing, ad hoc reporting, data mining, website architecture, digital marketing, SEO optimization

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Sr. Web Analyst

Advance America, Cash Advance Centers, Inc.