Sr. Web Analyst

Advance America, Cash Advance Centers, Inc. Spartanburg , SC 29306

Posted 3 months ago


This position reports to the Director of Digital Marketing and is responsible for understanding consumer digital behavior and search engine algorithms in order to guide website content and design for optimal, digital customer experience on The person best suited for this position will be a seasoned, analytical individual who uses data driven strategic thinking to discover insights into current website activity, provide action-driven recommendations to improve website performance (including SEO optimization), and monitor/report results of website usage, consumer digital conversion funnel, and any implemented website test/update. This individual will be instrumental in setting digital KPIs and evolving the digital measurement platform.



  • Collaborate closely with agencies and internal departments

  • Assist marketing managers and agency/partners with campaign tracking needs and post-campaign analysis

  • Work with ad agency to optimize copy and landing pages for search engine marketing

  • Work with the agency to ensure SEO best practices are properly implemented


  • Understand and deliver clear verbal and written explanations of complex data and performance metrics to key stakeholders utilizing data visualization tools

  • Provide recommendations and ideas to improve our marketing automation ecosystem/technology roadmap

  • Provide proactive insights based on regular analyses and special-request inquiries of digital performance

  • Continuously identify opportunities to modify reporting and analytic strategies to better meet the needs of the business.

  • Analyze potential changes to the website based on multi-variate testing results, closely track the results of changes or tests

  • Influence changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

  • Research and analyze competitor sites, as well as other companies that provide best in class user experience


  • Apply your expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how users interact with our sites

  • Develop strong understanding of traffic drivers and advertising revenue streams

  • Provide recommendations for digital KPIs and responsible for continuously evolving the digital measurement platform

  • Serve as a digital marketing analytics subject matter expert, staying on top of news, trends, and best practices


  • Ensure consistent implementation process across all marketing web properties

  • Manage analytics requests that incorporate: web and blog/social media traffic and behavior; site conversions and funnels; customer feedback and satisfaction ratings

  • Manage, prioritize, and respond to ad-hoc requests for web performance analysis from internal marketing team


  • Work with agency to maintain and manage analytics tracking and page tagging standards

  • Build and maintain web analytics reports to monitor online business and communicate results and recommendations to key stakeholders regularly

  • Generate weekly/monthly trend and variance analyses of traffic and conversion data

  • Perform ongoing keyword discovery, expansion and optimization


Equivalent Education Level Required: BS/MS degree in a quantitative, test-driven field

Experience Required: 5+ years of experience in web user behavior analysis, advanced web analytics management; knowledge and applied experience with digital marketing strategy and analytics (social media, SEM, SEO, display advertising and e-Commerce). Experience with A/B and multivariate experiments also needed.

Knowledge Required: Excellent communication skills and ability to interact with all levels of end users and technical resources via in person, by phone, and through email; Strong data visualization skills; adaptability and flexibility to changing environment; and comfortable working in a dynamic, high volume, fast-paced environment. Ability to read, write, evaluate, and apply information. Ability to interact professionally and exhibit appropriate social skills. Ability to understand and ensure compliance with policies, procedures, and laws governing our industry/business and products. Ability to develop and maintain business relationships.

Microsoft Office, Internet/Interactive experience, ability to manage multiple tasks, good organization, detail, and time management skills. Ability to work independently with minimal direction, while also functioning and contributing as part of a team. Strong analytical skills; able to review large amounts of data, form hypotheses and draw meaningful patterns and insights from disparate data sources. Strong critical thinking skills; able to understand goals and objectives of web products and projects and provide recommendations regarding how to use web metrics, customer feedback and market or industry benchmarks to monitor success towards goals and objectives. Excellent communication skills and ability to interact with all levels of end users and technical resources. Expertise usage of standard web analytics tools such as Google Analytics Suite, Google Search Console, Bing Webmaster Tools, Optimizely, Full Story, etc. and ability to leverage their advanced features and functionality to generate meaningful reports and insights. Experience in web user behavior analysis and advanced web analytics methodologies. Working knowledge of HTML, CSS, SQL, and JavaScript development and constraints. Knowledge of ranking factors and search engine algorithms. Open-minded, willing to learn new technologies as required. Google Analytics Certification and Tableau, a plus.

Physical Requirements:
Sitting for long periods of time; standing occasionally; walking; bending; squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; transferring items between hands and/or to another person or receptacle; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location.

Travel: Minimal, as needed

Attire: Business Casual

Other: Must be eligible to work in the USA and able to pass a background check.

web analytics, CrazyEgg, HTML, CSS, SQL, search engine algorithms, Google Analytics, quantitative analysis, web performance, marketing, ad hoc reporting, data mining, website architecture, digital marketing, SEO optimization


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Enterprise Architect Practice Lead Sr Manager


Posted 3 days ago

VIEW JOBS 12/10/2019 12:00:00 AM 2020-03-09T00:00 A career in Information Technology, within Internal Firm Services, will provide you with the opportunity to support our core business functions by deploying applications that enable our people to work more efficiently and deliver the highest levels of service to our clients. You'll focus on managing the design and implementation of technology infrastructure within PwC, developing and enhancing both client and internal facing applications within PwC, and providing technology tools that help create a competitive advantage for the Firm to drive strategic business growth. Our Systems Consulting - Practice Support team helps build customisable specific system solutions that enhance the PwC's capabilities to appropriately serve all client needs. As part of the team, you'll use your deep knowledge of enterprise architecture across application areas to build delivery models that map to PwC's business needs. To really stand out and make us ?t for the future in a constantly changing world, each and every one of us at PwC needs to be an authentic and inclusive leader, at all grades/levels and in all lines of service. To help us achieve this we have the PwC Professional; our global leadership development framework. It gives us a single set of expectations across our lines, geographies and career paths, and provides transparency on the skills we need as individuals to be successful and progress in our careers, now and in the future. As a Senior Manager, you'll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. PwC Professional skills and responsibilities for this management level include but are not limited to: - Take action to ensure everyone has a voice, inviting opinion from all. - Establish the root causes of issues and tackle them, rather than just the symptoms. - Initiate open and honest coaching conversations at all levels. - Move easily between big picture thinking and managing relevant detail. - Anticipate stakeholder needs, and develop and discuss potential solutions, even before the stakeholder realises they are required. - Develop specialised expertise in one or more areas. - Advise stakeholders on relevant technical issues for their business area. - Navigate the complexities of global teams and engagements. - Build trust with teams and stakeholders through open and honest conversation. - Uphold the firm's code of ethics and business conduct. Job Requirements and Preferences: Basic Qualifications: Minimum Degree Required: High School Diploma Minimum Years of Experience: 6 year(s) of progressive roles managing IT project planning, delivery, and execution using Agile methodology. Preferred Qualifications: Degree Preferred: Bachelor Degree Preferred Knowledge/Skills: Demonstrates intimate abilities and/or a proven record of success as a team leader, including: * Defining and building communities of practice; * Building and implementing career paths and goals for Enterprise Architecture Practice; * Creating curriculum for staff growth; * Managing Enterprise Architecture content; * Publishing Enterprise Architecture content; * Publicizing Enterprise Architecture; * Communicating effectively with senior leadership (Managing Directors); * Helping to define and lead POVs through governance process; * Defining standard deliverables and templates for POV, designs, etc.; * Creating and maintaining deliverable and Enterprise Architecture Tool asset library; and, * Working knowledge of basic Cyber Security awareness and exposure. All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer. For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance. Pwc Spartanburg SC

Sr. Web Analyst

Advance America, Cash Advance Centers, Inc.