This position reports to the Director of Digital Marketing and is responsible for understanding consumer digital behavior and search engine algorithms in order to guide website content and design for optimal, digital customer experience on advanceamerica.net. The person best suited for this position will be a seasoned, analytical individual who uses data driven strategic thinking to discover insights into current website activity, provide action-driven recommendations to improve website performance (including SEO optimization), and monitor/report results of website usage, consumer digital conversion funnel, and any implemented website test/update. This individual will be instrumental in setting digital KPIs and evolving the digital measurement platform.
Collaborate closely with agencies and internal departments
Assist marketing managers and agency/partners with campaign tracking needs and post-campaign analysis
Work with ad agency to optimize copy and landing pages for search engine marketing
Work with the agency to ensure SEO best practices are properly implemented
Understand and deliver clear verbal and written explanations of complex data and performance metrics to key stakeholders utilizing data visualization tools
Provide recommendations and ideas to improve our marketing automation ecosystem/technology roadmap
Provide proactive insights based on regular analyses and special-request inquiries of digital performance
Continuously identify opportunities to modify reporting and analytic strategies to better meet the needs of the business.
Analyze potential changes to the website based on multi-variate testing results, closely track the results of changes or tests
Influence changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Research and analyze competitor sites, as well as other companies that provide best in class user experience
Apply your expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how users interact with our sites
Develop strong understanding of traffic drivers and advertising revenue streams
Provide recommendations for digital KPIs and responsible for continuously evolving the digital measurement platform
Serve as a digital marketing analytics subject matter expert, staying on top of news, trends, and best practices
Ensure consistent implementation process across all marketing web properties
Manage analytics requests that incorporate: web and blog/social media traffic and behavior; site conversions and funnels; customer feedback and satisfaction ratings
Manage, prioritize, and respond to ad-hoc requests for web performance analysis from internal marketing team
Work with agency to maintain and manage analytics tracking and page tagging standards
Build and maintain web analytics reports to monitor online business and communicate results and recommendations to key stakeholders regularly
Generate weekly/monthly trend and variance analyses of traffic and conversion data
Perform ongoing keyword discovery, expansion and optimization
Equivalent Education Level Required: BS/MS degree in a quantitative, test-driven field
Experience Required: 5+ years of experience in web user behavior analysis, advanced web analytics management; knowledge and applied experience with digital marketing strategy and analytics (social media, SEM, SEO, display advertising and e-Commerce). Experience with A/B and multivariate experiments also needed.
Knowledge Required: Excellent communication skills and ability to interact with all levels of end users and technical resources via in person, by phone, and through email; Strong data visualization skills; adaptability and flexibility to changing environment; and comfortable working in a dynamic, high volume, fast-paced environment. Ability to read, write, evaluate, and apply information. Ability to interact professionally and exhibit appropriate social skills. Ability to understand and ensure compliance with policies, procedures, and laws governing our industry/business and products. Ability to develop and maintain business relationships.
Sitting for long periods of time; standing occasionally; walking; bending; squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; transferring items between hands and/or to another person or receptacle; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location.
Travel: Minimal, as needed
Attire: Business Casual
Other: Must be eligible to work in the USA and able to pass a background check.
web analytics, CrazyEgg, HTML, CSS, SQL, search engine algorithms, Google Analytics, quantitative analysis, web performance, marketing, ad hoc reporting, data mining, website architecture, digital marketing, SEO optimization
Advance America, Cash Advance Centers, Inc.