Sr Vice President, Marketing

Luxury Brand Partners Miami , FL 33196

Posted 2 months ago

JOB SUMMARY

We are looking for an SVP of Marketing who is driven by creating new, innovative marketing ideas that challenge the status quo and disrupt the beauty world. This person will be responsible for leading the creation and execution of innovative, integrated and cost effective 360 marketing plans to drive sales, energize consumer engagement, and build brand awareness. You will serve as the key strategic lead, idea generator and main marketing contact to internal and external functional partners and key channels of distribution. The ideal candidate has a proven track record of working closely with brand founders, influencers, celebrities, as well as building meaningful collaborations that drive sales and consumer engagement.

ESSENTIAL FUNCTIONS

Leadership and guidance of the full array of marketing needs:

  • Develop and manage overall Brand Marketing Calendar and 360 marketing campaigns that support product launches, hero SKUs, monthly/quarterly stories, email acquisition and other business objectives

  • Develop and manage all strategic, integrated marketing activations, including but not limited to:

  • Strategic Sponsorships and Partnerships

  • Social Media activity

  • Content Strategy, including video

  • Key Blogger/Blogger insight and outreach

  • Developing unique and compelling marketing and social programs for Sephora, Ulta, Salon Centric and other key retail accounts

  • Develop and manage brand and store events and personal appearances

  • Develop compelling, disruptive GWP's, influencer mailers and other swag as needed that meet budget expectations

  • Public Relations

  • Develop all product positioning and product, web, social and other copy, to ensure brand voice is consistent

  • Identify and manage innovative strategic partnerships that drive growth and engagement and align with our brand and objectives

  • Analyze data, new trends and insights and generate ideas on how to translate into ideas for the brand

  • Collaborate with Sales, Digital and Creative teams to develop synergy in campaigns and calendars, and ensuring differentiation between channels

  • Develop measurement tools, establish KPI's and benchmarks for measuring impact of marketing efforts in order to determine campaign effectiveness. Report monthly results and key learnings to leadership team and stakeholders

  • Ensure all stakeholders (including planning & inventory) have access to calendar, receives regular updates on additions or changes and understand their role for all activity

  • Manage and allocate marketing and social media budgets.

  • Provide leadership to direct reports: coaching, development and strategic/tactical direction; serve as a mentor and role-model to team members

QUALIFICATIONS

  • 10+ years of experience in marketing and/or brand management. 3 - 5 years senior level experience within prestige beauty required

  • Demonstrable experience in leveraging influencer and social content for digital marketing impact, using tactical spending approach for high ROI

  • Strong history of working closely with brand founder in all branding aspects, especially product innovation and consumer engagement

  • Proven track record for building and executing innovative, sales and buzz-generating go-to-market launch plans

  • Related college degree; some wholesale and social media experience required

  • Effective relationship-building skills; professional savvy and organizational agility to leverage partnerships across the organization to get work done

  • Experience developing innovative marketing plans with clearly defined objectives that heavily leverage strategic partnerships and digital and social mediums to delivery effective marketing messages on a global scale

  • Well-developed understanding of and relationship with Sephora North America a huge plus

  • Strategic thinker willing to push the envelope and bring fresh, innovative ideas to life

  • Excellent communication and brief writing skills and the ability to motivate team at kick-off

  • Proactive problem-solving skills; ability to anticipate obstacles and also quickly generate alternate solutions/ideas and change course as needed

  • Entrepreneurial - able to deal with ambiguity and work with little or no direction

  • Exceptional organizational skills; detail-oriented

  • Strong time management skills; ability to juggle priorities and multiple projects

  • Employs a strategic approach to process; ability to organize and divvy up work effectively

  • Can-do positive attitude and a roll-up-your-sleeves approach; personable and flexible with demands and changes in business

SUPERVISORY RESPONSIBILITIES

  • Product Marketing Director

  • VP - Content and Consumer Engagement

  • Creative Director

  • Marketing Manager

  • Marketing Coordinator

PHYSICAL DEMANDS

  • Lifting: Exerting up to 20 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.

  • Reaching: Extending hands and arms in any direction.

  • Sitting: Must be able to remain in the seated, stationary position throughout workday.

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Sr Vice President, Marketing

Luxury Brand Partners