Job Title: Sr. UX Designer
Date: July 2019
Reports to: Director, Global Optimization & Analytics
Status: Salaried, full-time
Direct Reports: 0
As the Sr. UX Designer for KEEN Footwear, you will be empowered to build and evangelize a mobile first user-centric philosophy around design and research for our global digital business. Through research and competitive benchmarking, UX prototyping, a focus on improving shopping patterns and pathways, and blending it with atomic design structure, you will ensure long-term vitality and scalability of our digital platforms. As an integrated partner to our brand creative and digital teams, you will advocate on behalf of the consumer and articulate the needs of the fan in all aspects of product and brand execution. You will build upon our existing research and brand positioning goals of our target fans and define detailed persona-based archetypes to drive advocacy and focus throughout future UX innovations. You will find creative ways to capture the voice of our fans and translate their needs into small, iterative improvements; all aimed at delivering an experience that aids in reaching our commercial goals. Your passion for digital story telling paired with your desire to build an award-winning user experience, will allow for our brands to reach their full potential in the digital age.
Effectively develop new UX methodology and process for a mobile first modular design pattern with reusable responsive web templates
Build a strong understanding of our global brand, including: positioning, target consumer groups, competitive landscape, and regional fan nuances and needs.
Partner directly with our digital brand creative teams on product marketing, brand marketing, and audience-based communication campaigns to ensure that UX structures and user-centric thinking is applied and optimized for final delivery and measurement.
Build relationships with each of the regional teams to understand their needs, how the local fan shops and interacts with our brands, and how we can deliver value on a continuous flow.
Identify and inherit business problems or consumer frustrations and translate these needs into UX approaches and solutions.
Embrace and pioneer atomic design patterns (or equivalent modern design philosophies) and modular design methodologies in partnership with our engineering team to ensure quick speed to market with a high degree of repeatable quality
Be an Agile Scrum evangelist within our organization and help drive all aspects of the user experience and engineering partnership throughout the sprint process
Identify key stakeholders throughout the organization that provide subject matter clarity and expertise that can be used to continuously improve our digital experience and maintain strong relationships with those individuals
Effectively capture the voice of our fans (on our website, through our fan services department, in our Garages, and across the partner landscape) to advocate on their behalf during sprint planning and prioritization processes
Identify and manage experiments that drive improvements to User Experience through key performance benchmarks
Find both formal and informal ways to gauge fan satisfaction (user testing, user research, observation, and various other methods) to continuously represent the pulse of our customers
Build and maintain a roadmap of short-term focus areas and communicate the rationale for their priority and impact on driving fan enjoyment, top-line revenue growth, and building an operationally sound business
Drive rapid prototyping methodologies to ensure internal alignment and find opportunities to test hypotheses early and often
5+ years in a User Experience role or Digital Design equivalence at a software or retail company
5+ years of work experience creating storyboards, wireframes, interactive prototypes and information architecture deliverables
Mastery-level understanding of eCommerce pattern design, web layout, benchmarking, and style-guide driven development
Strong communication and collaboration skills
Strong experience managing an InVision implementation from prototyping to stakeholder approval to development hand off. Including Sketch files, InVision DSM, and InVision application
Strong experience building a managing a style guide and module asset library for both end users and various lifecycle stages
A strong portfolio you can demonstrate mobile first design, lifecycle management of assets, and deviling functional requirements to Development partners
Strong, clean visual design sense
Ability to influence, educate and progressively iterate in a collaborative environment
This person will need to work successfully in a cross-functional environment partnering with merchandising, marketing, engineering, and creative to successfully evaluate and optimize the end consumer experience.
Employee Conduct: It is the responsibility of every employee to contribute to a positive work environment through: mutual trust and respect; personal accountability and integrity; desire for growth and learning opportunities; teamwork; positive, honest and effective communication and professional interactions with co-workers, customers and partners.
Why KEEN: Driven by a passion for life outside, KEEN is a values-led, independently owned brand from Portland, Oregon, that's on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal, and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation, including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back, reducing impact, and activating communities and individuals to protect the places where we work and play, KEEN puts its values in motion and takes action to leave the world a better place. Learn more at https://www.keenfootwear.com/our-purpose.html
KEEN is an equal opportunity employer, who values an inclusive and diverse community. Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.